UM Hong Kong has been named the media agency for Asia\u2019s leading research-based pharmaceutical company, Takeda.<\/p>\n
Charged with Takeda\u2019s media buying, planning, strategy and digital duties, UM will be handling the company\u2019s diverse portfolio of pharmaceutical and over-the-counter (OTC) products, with a special emphasis on branding and marketing for CALCICHEW. CALCICHEW is Takeda\u2019s OTC supplement aimed at treating and preventing vitamin D and calcium deficiency.<\/p>\n
\u201cWe are thrilled to be selected by Takeda as their media agency partner,\u201d said Lilian Leong, Managing Director, UM Hong Kong. \u201cFrom research and insights that deliver targeted communications planning across all market segments to buying capabilities that ensure the right pricing for our clients and our expert digital team \u2013 UM has all the right offerings to deliver success for Takeda.\u201d<\/p>\n
Headquartered in Japan, Takeda ranks amongst the world\u2019s top 15 pharmaceutical companies — the largest in Japan and Asia. The company has more than 30,000 employees worldwide with revenue over $16.2 billion (U.S).<\/p>\n
Congratulations Hong Kong!<\/p>\n","protected":false},"excerpt":{"rendered":"
UM Hong Kong has been named the media agency for Asia\u2019s leading research-based pharmaceutical company, Takeda.\u00a0<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","hentry","category-global-newsletter"],"acf":[],"yoast_head":"\n