{"id":896,"date":"2014-11-06T06:34:35","date_gmt":"2014-11-06T06:34:35","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/u-s-wins-true-value\/"},"modified":"2018-01-18T17:12:22","modified_gmt":"2018-01-18T17:12:22","slug":"u-s-wins-true-value","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/u-s-wins-true-value\/","title":{"rendered":"U.S. Wins True Value"},"content":{"rendered":"<p>Following a competitive pitch, UM is proud to announce the win of True Value in the United States.<\/p>\n<p>Effective immediately, UM will handle all local and national buying duties for the hardware company.\u00a0 The account will be led from UM\u2019s Detroit office and be managed by Kathy Doyle, EVP, Managing Partner, Integrative Investment.\u00a0 According to <em>MediaPost,<\/em> True Value has spent an estimated 20 million dollars annually on advertising in past years.<\/p>\n<p>\u201cWe are thrilled to welcome True Value to the UM family,\u201d said Kasha Cacy, U.S. President, UM. \u201cThis latest win adds to UM\u2019s momentum when it comes to breaking new business across the U.S. We are eager to employ our strategic buying tactics to bring the True Value brand to new heights.\u201d<strong>\u00a0<\/strong><\/p>\n<p>Headquartered in Chicago, True Value is one of the world&#8217;s largest retailer-owned hardware cooperatives. The company represents independent locations in more than 60 countries with sales in their communities totaling about $5.5 billion with 13 regional distribution centers and approximately 2,500 True Value Associates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a competitive pitch, UM is proud to announce the win of True Value in the United States.\u00a0<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U.S. Wins True Value - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/u-s-wins-true-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Wins True Value - 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