{"id":9010,"date":"2022-02-02T18:32:58","date_gmt":"2022-02-02T18:32:58","guid":{"rendered":"http:\/\/localhost:10151\/?p=9010"},"modified":"2022-02-04T16:35:32","modified_gmt":"2022-02-04T16:35:32","slug":"grubhub-appoints-ipgs-um-its-media-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/grubhub-appoints-ipgs-um-its-media-agency-of-record\/","title":{"rendered":"Grubhub Appoints IPG&#8217;s UM Its Media Agency of Record"},"content":{"rendered":"<p>The food delivery platform&#8217;s total media spend is $128 million<\/p>\n<p>Leading food delivery company Grubhub has named Interpublic Group\u2019s Universal McCann (UM) its media agency of record.<\/p>\n<p>The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company\u2019s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to COMvergence, which also estimated media spend for Grubhub is $128 million, including $88 million offline and $40 million in digital.<\/p>\n<p>UM will manage all strategy, planning, buying, and data and analytics for Grubhub while supporting its expansion.<\/p>\n<p>Read more on <a href=\"https:\/\/www.adweek.com\/agencies\/grubhub-appoints-ipgs-um-its-media-agency-of-record\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The food delivery platform&#8217;s total media spend is $128 million Leading food delivery company Grubhub has named Interpublic Group\u2019s Universal McCann (UM) its media agency of record. The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company\u2019s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9010","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grubhub Appoints IPG&#039;s UM Its Media Agency of Record - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/grubhub-appoints-ipgs-um-its-media-agency-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grubhub Appoints IPG&#039;s UM Its Media Agency of Record - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The food delivery platform&#8217;s total media spend is $128 million Leading food delivery company Grubhub has named Interpublic Group\u2019s Universal McCann (UM) its media agency of record. 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