{"id":9024,"date":"2022-02-11T18:26:00","date_gmt":"2022-02-11T18:26:00","guid":{"rendered":"http:\/\/localhost:10151\/?p=9024"},"modified":"2022-02-14T18:28:59","modified_gmt":"2022-02-14T18:28:59","slug":"prepare-yourself-for-this-weekends-crypto-bowl","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/prepare-yourself-for-this-weekends-crypto-bowl\/","title":{"rendered":"Prepare Yourself for This Weekend\u2019s \u2018Crypto Bowl\u2019"},"content":{"rendered":"<p>The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain.<\/p>\n<p class=\"css-axufdj evys1bk0\">Star athletes and supermodels are promoting crypto companies. Stadiums are taking the companies\u2019 names. The government is thinking about regulating them. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? It will be ubiquitous during this weekend\u2019s Super Bowl commercials.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cIt\u2019s rare that somebody is watching the game and doesn\u2019t have another device in their hands at the same time,\u201d said Stacey Stewart, the U.S. chief marketplace officer at the media agency UM Worldwide. \u201cIf you\u2019re going to spend that kind of money producing and airing a Super Bowl ad, you want to make sure you\u2019re maximizing that exposure.\u201d<\/p>\n<p>Read the article on the <a href=\"https:\/\/www.nytimes.com\/2022\/02\/11\/business\/media\/super-bowl-commercials.html?\">New York Times<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain. Star athletes and supermodels are promoting crypto companies. Stadiums are taking the companies\u2019 names. The government is thinking about regulating them. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9024","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prepare Yourself for This Weekend\u2019s \u2018Crypto Bowl\u2019 - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/prepare-yourself-for-this-weekends-crypto-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prepare Yourself for This Weekend\u2019s \u2018Crypto Bowl\u2019 - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain. Star athletes and supermodels are promoting crypto companies. Stadiums are taking the companies\u2019 names. The government is thinking about regulating them. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream? 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