{"id":9026,"date":"2022-02-11T13:29:24","date_gmt":"2022-02-11T13:29:24","guid":{"rendered":"http:\/\/localhost:10151\/?p=9026"},"modified":"2022-02-17T16:53:24","modified_gmt":"2022-02-17T16:53:24","slug":"https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/","title":{"rendered":"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership"},"content":{"rendered":"

U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month.<\/p>\n

The company says it will hire over 100 people\u00a0based in Atlanta\u00a0in editorial, sales and production roles to produce more women\u2019s lifestyle, home and entertainment content, especially video. Future\u2019s executives see a talented pool of video creators, influencers and producers to hire in the Southern city, though they did not say exactly how many staffers would work for each department \u2014 or how it would share sales support among its other U.S.-based offices.<\/p>\n

…<\/p>\n

The Atlanta studio\u2019s output should help Future to capitalize on advertisers\u2019 ever-growing appetite for video. Video makes up \u201cthe largest shares of what we spend on in the marketplace,\u201d said Stacey Stewart, U.S. chief marketplace officer at the agency UM. Pre-roll, she added, is particularly in demand for short-form video. However, the challenge remains that advertisers \u201care still working on diversifying where they get video content and where they use it to reach their audiences.\u201d<\/p>\n

Read the article on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month. The company says it will hire over 100 people\u00a0based in Atlanta\u00a0in editorial, sales and production roles to produce more women\u2019s lifestyle, home and entertainment content, especially video. Future\u2019s executives see a talented pool of video creators, influencers […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9026","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nWhy Future plc is opening a hub for video production in Atlanta to help boost female viewership - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month. The company says it will hire over 100 people\u00a0based in Atlanta\u00a0in editorial, sales and production roles to produce more women\u2019s lifestyle, home and entertainment content, especially video. Future\u2019s executives see a talented pool of video creators, influencers […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-11T13:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-17T16:53:24+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership\",\"datePublished\":\"2022-02-11T13:29:24+00:00\",\"dateModified\":\"2022-02-17T16:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/\"},\"wordCount\":195,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/\",\"name\":\"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2022-02-11T13:29:24+00:00\",\"dateModified\":\"2022-02-17T16:53:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/","og_locale":"en_US","og_type":"article","og_title":"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership - UM JAPAN","og_description":"U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month. The company says it will hire over 100 people\u00a0based in Atlanta\u00a0in editorial, sales and production roles to produce more women\u2019s lifestyle, home and entertainment content, especially video. Future\u2019s executives see a talented pool of video creators, influencers […]","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2022-02-11T13:29:24+00:00","article_modified_time":"2022-02-17T16:53:24+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership","datePublished":"2022-02-11T13:29:24+00:00","dateModified":"2022-02-17T16:53:24+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/"},"wordCount":195,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/","name":"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2022-02-11T13:29:24+00:00","dateModified":"2022-02-17T16:53:24+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/https-digiday-com-future-of-tv-why-future-plc-is-opening-a-hub-for-video-production-in-atlanta-to-help-boost-female-viewership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why Future plc is opening a hub for video production in Atlanta to help boost female viewership"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=9026"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9026\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=9026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=9026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=9026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}