{"id":904,"date":"2014-11-06T06:34:43","date_gmt":"2014-11-06T06:34:43","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-campaigns-to-watch\/"},"modified":"2018-01-18T17:20:37","modified_gmt":"2018-01-18T17:20:37","slug":"um-campaigns-to-watch","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/global-newsletter\/um-campaigns-to-watch\/","title":{"rendered":"UM Campaigns to Watch"},"content":{"rendered":"

Jack Rocks<\/em><\/a> \u2013 This autumn UM London has launched a new music venue, \u201cJack Rocks the Macbeth,\u201d at the Macbeth Pub in Hoxton, London, for client Jack Daniel\u2019s.<\/p>\n

Jack Rocks<\/em> sees UM London partner with Spotify and NME to turn the Macbeth into a content creation hub and exclusive performance space.<\/p>\n

NME staff will be based on site where some of tomorrow\u2019s top bands will perform specially-curated live gigs and stripped-down acoustic sets. The space will also play host to master classes and workshops from A&R maestros, music photographers and even fashion designers.<\/p>\n

\u201cJack Rocks The Macbeth\u201d will be open for four months, with new events announced through NME and the Jack Daniel\u2019s Twitter account. Singer La Roux opened the venue with an exclusive live performance, and in October\u00a0ex-Bloc Party singer\u00a0Kele launched his new album at the venue.<\/p>\n

The opening of \u201cJack Rocks the Macbeth\u201d is part of a wider and up-weighted music program of activities throughout the year, which celebrate Jack Daniel\u2019s special place in music, one that has resonated with free-thinking musicians for decades.<\/p>\n

 <\/p>\n

Colour Your Summer<\/em><\/a> \u2013 This month, as an early kick-off to the start of the Australian summer, UM Australia launched Colour Your Summer<\/em> for Coca-Cola.<\/p>\n

The concept was born out of UM Australia\u2019s winning pitch for the Coca-Cola media business in March of this year. It will roll out over the next several weeks and run for at least three months.<\/p>\n

Limited edition pink, purple, blue, green and orange cans have started to go into stores this month, with marketing activity gradually ramping up throughout the campaign. Coke is investing a similar level of marketing dollars on Colour Your Summer<\/em> as it invested in Share a Coke<\/em>, which was between $10 million and $12 million dollars.<\/p>\n

In an effort to drive engagement with teen audiences, a heavy investment will be made in social and content marketing as well as partnering with YouTube influencers like Jamie Curry and Adrian Van Oyen.\u00a0<\/strong><\/p>\n

 <\/p>\n

Made of London<\/em><\/a> – UM London and ESI Media have launched a new 12-week content partnership for London Pride, with the help of five inspirational speakers, including rugby star Jason Leonard, ex-Blur bassist Alex James and Sir Ranulph Fiennes.<\/p>\n

This latest evolution of London Pride\u2019s Made of London<\/em> positioning involves five beer-tasting events with a famous Londoner, taking place in an iconic Fuller\u2019s pub in the capital.<\/p>\n

London Pride and the Evening Standard<\/em> will also celebrate other inspirational Londoners who play an active role in the rich fabric of London life.<\/p>\n

The series began on September 16 with WBA champion David Haye and continued with Rugby World Cup-winning star Jason Leonard.<\/p>\n

Each event will receive a detailed editorial write-up in the Evening Standard<\/em>, with all content brought together on a digital hub on which the public can nominate \u2018People of London who make us Proud\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

This autumn UM London has launched a new music venue, \u201cJack Rocks the Macbeth,\u201d at the Macbeth Pub in Hoxton, London, for client Jack Daniel\u2019s.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","hentry","category-global-newsletter"],"acf":[],"yoast_head":"\nUM Campaigns to Watch - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/global-newsletter\/um-campaigns-to-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Campaigns to Watch - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"This autumn UM London has launched a new music venue, \u201cJack Rocks the Macbeth,\u201d at the Macbeth Pub in Hoxton, London, for client Jack Daniel\u2019s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/global-newsletter\/um-campaigns-to-watch\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-06T06:34:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T17:20:37+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/global-newsletter\\\/um-campaigns-to-watch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/global-newsletter\\\/um-campaigns-to-watch\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Campaigns to Watch\",\"datePublished\":\"2014-11-06T06:34:43+00:00\",\"dateModified\":\"2018-01-18T17:20:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/global-newsletter\\\/um-campaigns-to-watch\\\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Global Newsletter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/global-newsletter\\\/um-campaigns-to-watch\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/global-newsletter\\\/um-campaigns-to-watch\\\/\",\"name\":\"UM Campaigns to Watch - 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