{"id":9040,"date":"2022-02-15T16:47:19","date_gmt":"2022-02-15T16:47:19","guid":{"rendered":"http:\/\/localhost:10151\/?p=9040"},"modified":"2022-02-17T16:49:09","modified_gmt":"2022-02-17T16:49:09","slug":"pmg-zenith-and-um-are-on-the-shortlist-for-the-first-digiday-media-buying-and-planning-awards","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/pmg-zenith-and-um-are-on-the-shortlist-for-the-first-digiday-media-buying-and-planning-awards\/","title":{"rendered":"PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards"},"content":{"rendered":"<p>For agencies, the pandemic has brought both challenges and opportunities. Being forced to confront changes to the traditional business model in addition to a torrent of brands striving to bring their efforts in-house proved formidable tests. However, those teams that could navigate a path through unprecedented change and leverage uncertainty clearly demonstrated their value to brand clients.<\/p>\n<p>The first-ever Digiday Media Buying and Planning Awards program recognizes the agencies that helped their clients stand out from the crowd in an ever-changing landscape. The nominees earning spots on this year\u2019s shortlist weren\u2019t afraid of change; they embraced it, finding innovative ways to reach consumers who remained at home or were emerging for the first time in months, and they did so with messaging that resonated.<\/p>\n<p>&#8230;<\/p>\n<div dir=\"auto\">Best Brand Integration in Gaming\/esports &#8211; Neutrogena &amp; UM for Futurecaster<\/div>\n<div dir=\"auto\">Best CSR Initiative &#8211; Aveeno &amp; UM for Skin Health Startup Accelerator<\/div>\n<div dir=\"auto\">Most Diverse Spending &#8211; Aveeno &amp; UM for Skin Health Startup Accelerator<\/div>\n<p>Read more on <a href=\"https:\/\/digiday.com\/announcement\/pmg-zenith-and-um-are-on-the-shortlist-for-the-first-digiday-media-buying-and-planning-awards\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For agencies, the pandemic has brought both challenges and opportunities. Being forced to confront changes to the traditional business model in addition to a torrent of brands striving to bring their efforts in-house proved formidable tests. However, those teams that could navigate a path through unprecedented change and leverage uncertainty clearly demonstrated their value to [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,6],"tags":[],"class_list":["post-9040","post","type-post","status-publish","format-standard","hentry","category-awards","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/pmg-zenith-and-um-are-on-the-shortlist-for-the-first-digiday-media-buying-and-planning-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"For agencies, the pandemic has brought both challenges and opportunities. 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