{"id":9042,"date":"2022-02-15T03:50:07","date_gmt":"2022-02-15T03:50:07","guid":{"rendered":"http:\/\/localhost:10151\/?p=9042"},"modified":"2022-02-17T16:52:58","modified_gmt":"2022-02-17T16:52:58","slug":"who-really-won-super-bowl-lvi","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/who-really-won-super-bowl-lvi\/","title":{"rendered":"Who Really Won Super Bowl LVI?"},"content":{"rendered":"

Super Bowl LVI\u00a0capped off a run of of thrilling, nail-biting NFL playoff games, with the championship only decided in the last minute of the fourth quarter. (Congratulations to the Los Angeles Rams for winning the Vince Lombardi Trophy.) But unlike the certainty that a final score confers on the last team standing on the football field, nothing is nearly as cut and dried for regular observers of the Big Game’s commercials on our screens.<\/p>\n

…<\/p>\n

“I remember the Irish Spring ads from the ’70s and this was a great way to dip into the brand\u2019s equity while bringing it completely up-to-date. Bodily functions are now dealt with so frankly across the industry that it can be gross\u2014 but the spooky, kitschy tone of this ad made watching a spot about body odor fun and memorable.” \u2014Mason Franklin,<\/strong> executive VP and managing partner, UM<\/p>\n

Read more on Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Super Bowl LVI\u00a0capped off a run of of thrilling, nail-biting NFL playoff games, with the championship only decided in the last minute of the fourth quarter. (Congratulations to the Los Angeles Rams for winning the Vince Lombardi Trophy.) But unlike the certainty that a final score confers on the last team standing on the football […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9042","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nWho Really Won Super Bowl LVI? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/who-really-won-super-bowl-lvi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Really Won Super Bowl LVI? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Super Bowl LVI\u00a0capped off a run of of thrilling, nail-biting NFL playoff games, with the championship only decided in the last minute of the fourth quarter. (Congratulations to the Los Angeles Rams for winning the Vince Lombardi Trophy.) 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