{"id":9048,"date":"2022-02-01T16:57:40","date_gmt":"2022-02-01T16:57:40","guid":{"rendered":"http:\/\/localhost:10151\/?p=9048"},"modified":"2022-02-17T16:59:35","modified_gmt":"2022-02-17T16:59:35","slug":"magna-and-um-demystify-the-modern-twitch-user","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/magna-and-um-demystify-the-modern-twitch-user\/","title":{"rendered":"MAGNA and UM demystify the modern Twitch user"},"content":{"rendered":"<p>A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.<\/p>\n<p>IPG Mediabrands\u2019 media investment and intelligence company MAGNA and UM have delved into the rise of livestreaming with a study on Twitch users called\u00a0<em>Demystifying The Modern Twitch User<\/em>.<\/p>\n<p>Before March 2020, 83% of Twitch users signed on to the platform at least once a month. Since the start of the pandemic, users say they log into Twitch the same amount or more often. When life returns to \u201cnormal,\u201d 84% of Twitch users are likely to continue using the service.<\/p>\n<p>Twitch users are not limited to younger age groups, with 33% being parents and 50% are homeowners. They are employed (79%) and very tech savvy (52%). Looking at the household income of Twitch users shows that 27% have incomes of $100,000-plus compared; 43% report an income of between $50,000 to $99,000; and 30% have $50,000 or less.<\/p>\n<p>Read more on <a href=\"https:\/\/mediaincanada.com\/2022\/02\/01\/magna-demystifies-the-modern-twitch-user\/\">Media in Canada<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform. IPG Mediabrands\u2019 media investment and intelligence company MAGNA and UM have delved into the rise of livestreaming with a study on Twitch users called\u00a0Demystifying The Modern Twitch User. Before March 2020, 83% of Twitch users [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9048","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAGNA and UM demystify the modern Twitch user - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/magna-and-um-demystify-the-modern-twitch-user\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGNA and UM demystify the modern Twitch user - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform. IPG Mediabrands\u2019 media investment and intelligence company MAGNA and UM have delved into the rise of livestreaming with a study on Twitch users called\u00a0Demystifying The Modern Twitch User. 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