{"id":9107,"date":"2022-03-16T13:35:09","date_gmt":"2022-03-16T13:35:09","guid":{"rendered":"http:\/\/localhost:10151\/?p=9107"},"modified":"2022-04-04T14:56:25","modified_gmt":"2022-04-04T14:56:25","slug":"google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\/","title":{"rendered":"Google Analytics stops logging IP addresses: here\u2019s why it\u2019s a big deal for marketers"},"content":{"rendered":"<p>By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it.<\/p>\n<p>&#8230;<\/p>\n<p>The decision to ban IP address logging on Google Analytics 4, then, is seen by some as a strategic move by Google made in response to backlash faced in Europe. \u201cIn light of the recent Google Analytics decisions in Europe, and in particular, the Austrian Data Protection Authority\u2019s emphasis on the failure of the website operator to properly implement IP \u2018anonymization,\u2019 the IP address change is likely a timely effort to mitigate such risk while awaiting resolution on the broader issue of EU-US transfers,\u201d says Arielle Garcia, chief privacy officer at UM Worldwide.<\/p>\n<p>Read the article on <a href=\"https:\/\/www.thedrum.com\/news\/2022\/03\/16\/google-analytics-nixes-ip-address-logging-new-privacy-play\">The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. &#8230; The decision to ban [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9107","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics stops logging IP addresses: here\u2019s why it\u2019s a big deal for marketers - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics stops logging IP addresses: here\u2019s why it\u2019s a big deal for marketers - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. &#8230; The decision to ban [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T13:35:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-04T14:56:25+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Google Analytics stops logging IP addresses: here\u2019s why it\u2019s a big deal for marketers\",\"datePublished\":\"2022-03-16T13:35:09+00:00\",\"dateModified\":\"2022-04-04T14:56:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\\\/\"},\"wordCount\":165,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/google-analytics-stops-logging-ip-addresses-heres-why-its-a-big-deal-for-marketers\\\/\",\"name\":\"Google Analytics stops logging IP addresses: here\u2019s why it\u2019s a big deal for marketers - 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