{"id":911,"date":"2014-10-15T06:34:50","date_gmt":"2014-10-15T06:34:50","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/festival-of-media-2014-daryl-lee-presents-storytelling-in-moments-that-matter\/"},"modified":"2017-12-28T00:01:30","modified_gmt":"2017-12-28T00:01:30","slug":"festival-of-media-2014-daryl-lee-presents-storytelling-in-moments-that-matter","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/festival-of-media-2014-daryl-lee-presents-storytelling-in-moments-that-matter\/","title":{"rendered":"Festival of Media 2014: Daryl Lee Presents &#8220;Storytelling in Moments that Matter&#8221;"},"content":{"rendered":"<p>In today&#8217;s era of media fragmentation, old models simply don&#8217;t work. It is now a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions.<\/p>\n<p>\u2022 Daryl Lee, Global CEO, UM<br \/>\n\u2022 Edgardo Tettamanti, SVP Marketing LAC, MasterCard<br \/>\n\u2022 Rochelle Deckelbaum, SVP, East Coast Lead, UM Studios<br \/>\n\u2022 Nagisa Manabe, Chief Marketing and Sales Officer, US Post Office<\/p>\n<p><object style=\"width: 750px; height: 615px;\" data=\"http:\/\/www.youtube.com\/v\/Ko5b7Tn45Gw?color2=FBE9EC&amp;version=3\" type=\"application\/x-shockwave-flash\" width=\"300\" height=\"150\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/Ko5b7Tn45Gw?color2=FBE9EC&amp;version=3\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s era of media fragmentation, old models simply don&#8217;t work. It is now a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions.<\/p>\n","protected":false},"author":44,"featured_media":1624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Festival of Media 2014: Daryl Lee Presents &quot;Storytelling in Moments that Matter&quot; - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/festival-of-media-2014-daryl-lee-presents-storytelling-in-moments-that-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festival of Media 2014: Daryl Lee Presents &quot;Storytelling in Moments that Matter&quot; - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s era of media fragmentation, old models simply don&#039;t work. 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