{"id":9126,"date":"2022-03-31T14:42:10","date_gmt":"2022-03-31T14:42:10","guid":{"rendered":"http:\/\/localhost:10151\/?p=9126"},"modified":"2022-04-13T13:46:32","modified_gmt":"2022-04-13T13:46:32","slug":"hearts-science-and-um-are-among-digidays-first-media-buying-and-planning-awards-winners","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/hearts-science-and-um-are-among-digidays-first-media-buying-and-planning-awards-winners\/","title":{"rendered":"Hearts &#038; Science and UM are among Digiday\u2019s first Media Buying and Planning Awards winners"},"content":{"rendered":"<p>The inaugural Digiday Media Buying and Planning Awards marks the hard work agencies have accomplished amid a year of pandemic-led changes to the traditional business model. Agencies have succeeded in navigating a path forward while focusing on showcasing their much-needed value to clients looking to bring efforts in-house. <\/p>\n<p>&#8230;<br \/>\nAgency UM also took home multiple wins, the first for Best Brand Integration into Gaming\/esports. UM helped Neutrogena use live video to acquire new customers and break into the gaming space with Twitch. By leveraging female content creators to authentically promote Neutrogena\u2019s products, the campaign connected with the right audience, resulting in viewers spending about 50% of their average daily time on Twitch watching Neutrogena\u2019s content. <\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/awards\/hearts-and-science-and-um-are-among-digidays-first-media-buying-and-planning-awards-winners\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The inaugural Digiday Media Buying and Planning Awards marks the hard work agencies have accomplished amid a year of pandemic-led changes to the traditional business model. Agencies have succeeded in navigating a path forward while focusing on showcasing their much-needed value to clients looking to bring efforts in-house. &#8230; Agency UM also took home multiple [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9126","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hearts &amp; Science and UM are among Digiday\u2019s first Media Buying and Planning Awards winners - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/hearts-science-and-um-are-among-digidays-first-media-buying-and-planning-awards-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hearts &amp; Science and UM are among Digiday\u2019s first Media Buying and Planning Awards winners - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The inaugural Digiday Media Buying and Planning Awards marks the hard work agencies have accomplished amid a year of pandemic-led changes to the traditional business model. 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