{"id":9130,"date":"2022-03-14T14:47:33","date_gmt":"2022-03-14T14:47:33","guid":{"rendered":"http:\/\/localhost:10151\/?p=9130"},"modified":"2022-04-04T14:50:15","modified_gmt":"2022-04-04T14:50:15","slug":"chris-skinner-short-term-fixation-is-a-challenge-for-both-brands-and-agency-cultures","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/chris-skinner-short-term-fixation-is-a-challenge-for-both-brands-and-agency-cultures\/","title":{"rendered":"Chris Skinner: Short-term fixation is a challenge for both brands and agency cultures"},"content":{"rendered":"<p>A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it\u2019s time to address the issue, says UM\u2019s Chris Skinner.<\/p>\n<p>It\u2019s an exciting time to be a consumer. We can get almost everything we want when we want it.  Amazon, the retailer many consider at the heart of this transformation, reported net sales up 22% in 2021 and it has become a major technology brand in its own right.<\/p>\n<p>The media sector is equally blessed. On top of amazing people, our access to data and technology through services like Acxiom enable agencies to reach the right people and also to close the sale in real time. It\u2019s the marketer\u2019s dream.<\/p>\n<p>Read more on <a href=\"https:\/\/www.warc.com\/newsandopinion\/opinion\/short-term-fixation-is-a-challenge-for-both-brands-and-agency-cultures\/5637\">WARC.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it\u2019s time to address the issue, says UM\u2019s Chris Skinner. It\u2019s an exciting time to be a consumer. We can get almost everything we want when we want it. Amazon, the retailer many consider at the heart [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9130","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chris Skinner: Short-term fixation is a challenge for both brands and agency cultures - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/chris-skinner-short-term-fixation-is-a-challenge-for-both-brands-and-agency-cultures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chris Skinner: Short-term fixation is a challenge for both brands and agency cultures - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it\u2019s time to address the issue, says UM\u2019s Chris Skinner. 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