{"id":9172,"date":"2022-05-03T16:32:30","date_gmt":"2022-05-03T16:32:30","guid":{"rendered":"http:\/\/localhost:10151\/?p=9172"},"modified":"2022-05-06T16:34:28","modified_gmt":"2022-05-06T16:34:28","slug":"two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\/","title":{"rendered":"Two fingered salute: Privacy regulators focused on cookies, email identifiers outflanked as firms hone tracking techniques, but fingerprinting next in firing line"},"content":{"rendered":"

Regulators and lawmakers are working up rules that prevent tracking and data collection without explicit informed consent. But a vast trove of probabilistic data can be harnessed to build accurate alternatives. UM’s global media chief Joshua Lowcock, Civic Data co-founder Chris Brinkworth and Havas data and adtech lead Kevin Fernandes think fingerprinting is alive and kicking for now \u2013 but may be next in the firing line. Publishers and adtech firms take note.<\/p>\n

Read more on Mi3<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Regulators and lawmakers are working up rules that prevent tracking and data collection without explicit informed consent. But a vast trove of probabilistic data can be harnessed to build accurate alternatives. UM’s global media chief Joshua Lowcock, Civic Data co-founder Chris Brinkworth and Havas data and adtech lead Kevin Fernandes think fingerprinting is alive and […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9172","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nTwo fingered salute: Privacy regulators focused on cookies, email identifiers outflanked as firms hone tracking techniques, but fingerprinting next in firing line - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two fingered salute: Privacy regulators focused on cookies, email identifiers outflanked as firms hone tracking techniques, but fingerprinting next in firing line - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Regulators and lawmakers are working up rules that prevent tracking and data collection without explicit informed consent. But a vast trove of probabilistic data can be harnessed to build accurate alternatives. UM’s global media chief Joshua Lowcock, Civic Data co-founder Chris Brinkworth and Havas data and adtech lead Kevin Fernandes think fingerprinting is alive and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-03T16:32:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T16:34:28+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Two fingered salute: Privacy regulators focused on cookies, email identifiers outflanked as firms hone tracking techniques, but fingerprinting next in firing line\",\"datePublished\":\"2022-05-03T16:32:30+00:00\",\"dateModified\":\"2022-05-06T16:34:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\\\/\"},\"wordCount\":99,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/two-fingered-salute-privacy-regulators-focused-on-cookies-email-identifiers-outflanked-as-firms-hone-tracking-techniques-but-fingerprinting-next-in-firing-line\\\/\",\"name\":\"Two fingered salute: Privacy regulators focused on cookies, email identifiers outflanked as firms hone tracking techniques, but fingerprinting next in firing line - 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