{"id":9188,"date":"2022-05-16T14:55:56","date_gmt":"2022-05-16T14:55:56","guid":{"rendered":"http:\/\/localhost:10151\/?p=9188"},"modified":"2022-05-18T14:59:28","modified_gmt":"2022-05-18T14:59:28","slug":"these-19-executives-are-driving-the-evolution-of-media-agencies","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/these-19-executives-are-driving-the-evolution-of-media-agencies\/","title":{"rendered":"These 19 Executives Are Driving the Evolution of Media Agencies"},"content":{"rendered":"<h2 class=\"text-center mb-4\">Adweek&#8217;s 2022 Media All-Stars are refashioning their offerings to meet the fluid needs of their clients<\/h2>\n<p>With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing to add new capabilities and teams, and in the process, they\u2019re redefining what it means to be a media agency. Behind the ever-growing responsibilities of media agencies are some of the brightest minds in advertising. This year\u2019s Media All-Stars represent the many facets of media buying.\u00a0Adweek\u2019s Executive of the Year\u00a0built a 300-person shop from the ground up, while\u00a0Adweek\u2019s Rising Star\u00a0was the brain behind the media plan for some of Dove\u2019s most impactful advertising. Across Adweek\u2019s bank of All-Stars, you\u2019ll find the many areas of media agencies\u2019 growth represented, including masters of retail media networks, TikTok strategists and drivers of equitable media buying. It is Adweek\u2019s great honor to recognize the best of the best across the media-buying landscape.\u00a0<em>\u2014Jameson Fleming<\/em><\/p>\n<p>&#8230;<\/p>\n<p>Andrea Ebert &#8211; EVP, Global Managing Partner, UM<\/p>\n<p>Jeff Marshall &#8211; Chief Diversity Officer, UM<\/p>\n<p>See the full list of winners on <a href=\"https:\/\/www.adweek.com\/agencies\/these-19-executives-are-driving-the-evolution-of-media-agencies\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adweek&#8217;s 2022 Media All-Stars are refashioning their offerings to meet the fluid needs of their clients With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,6],"tags":[],"class_list":["post-9188","post","type-post","status-publish","format-standard","hentry","category-awards","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These 19 Executives Are Driving the Evolution of Media Agencies - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/these-19-executives-are-driving-the-evolution-of-media-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These 19 Executives Are Driving the Evolution of Media Agencies - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Adweek&#8217;s 2022 Media All-Stars are refashioning their offerings to meet the fluid needs of their clients With each passing year, marketers are asking for more from their media buyers. 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As a result, media agencies are racing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/these-19-executives-are-driving-the-evolution-of-media-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T14:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T14:59:28+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/these-19-executives-are-driving-the-evolution-of-media-agencies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/these-19-executives-are-driving-the-evolution-of-media-agencies\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"These 19 Executives Are Driving the Evolution of Media Agencies\",\"datePublished\":\"2022-05-16T14:55:56+00:00\",\"dateModified\":\"2022-05-18T14:59:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/these-19-executives-are-driving-the-evolution-of-media-agencies\\\/\"},\"wordCount\":219,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Awards\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/these-19-executives-are-driving-the-evolution-of-media-agencies\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/these-19-executives-are-driving-the-evolution-of-media-agencies\\\/\",\"name\":\"These 19 Executives Are Driving the Evolution of Media Agencies - 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