{"id":9194,"date":"2022-05-03T20:10:18","date_gmt":"2022-05-03T20:10:18","guid":{"rendered":"http:\/\/localhost:10151\/?p=9194"},"modified":"2022-05-18T15:12:10","modified_gmt":"2022-05-18T15:12:10","slug":"enyi-nwosu-lets-think-communities-not-audiences","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/enyi-nwosu-lets-think-communities-not-audiences\/","title":{"rendered":"Enyi Nwosu: Let\u2019s think communities, not audiences"},"content":{"rendered":"<h3>Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.<\/h3>\n<p>If we\u2019ve learned anything in the last two years, it\u2019s the power of communities. They\u2019re what kept us (mostly) sane during Covid. We also discovered that enduring brands and agencies don\u2019t just succeed by reaching audiences; they succeed by engaging, supporting \u2013 and sometimes creating \u2013 those very communities.<\/p>\n<p>Today, the technology and appetite exist to build relationships with communities in more relevant and authentic ways than ever before \u2013 and that means we can reach audiences and media channels that have historically been under-served by advertisers.<\/p>\n<p>Data-driven insight means brands can engage with\u00a0community-owned media to both raise awareness of and address relevant issues on a practical basis.<\/p>\n<p>Read more on <a href=\"https:\/\/the-media-leader.com\/lets-think-communities-not-audiences\/?utm_content=206604928&amp;utm_medium=social&amp;utm_source=twitter&amp;hss_channel=tw-104190332\">The Media Leader<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long. If we\u2019ve learned anything in the last two years, it\u2019s the power of communities. They\u2019re what kept us (mostly) sane during Covid. We also discovered that enduring brands and agencies don\u2019t just succeed [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9194","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enyi Nwosu: Let\u2019s think communities, not audiences - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/enyi-nwosu-lets-think-communities-not-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enyi Nwosu: Let\u2019s think communities, not audiences - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long. If we\u2019ve learned anything in the last two years, it\u2019s the power of communities. They\u2019re what kept us (mostly) sane during Covid. 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