{"id":9219,"date":"2022-06-15T16:15:34","date_gmt":"2022-06-15T16:15:34","guid":{"rendered":"http:\/\/localhost:10151\/?p=9219"},"modified":"2022-06-15T17:16:48","modified_gmt":"2022-06-15T17:16:48","slug":"upwork-names-um-its-media-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/upwork-names-um-its-media-agency-of-record\/","title":{"rendered":"Upwork Names UM Its Media Agency of Record"},"content":{"rendered":"<p>Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands\u2018 agency UM its media agency of record following a review.<\/p>\n<p>UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media\u2014$12 million of which was in digital, according to COMvergence\u2019s estimates.<\/p>\n<p>The RFP went out in the mid-to-late first quarter of the year, the pitching process specifically happened in the second quarter and now the agency is onboarding. It expects to launch media activity in the third quarter.<\/p>\n<p>Read more on <a href=\"https:\/\/www.adweek.com\/agencies\/upwork-names-um-its-media-agency-of-record\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands\u2018 agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media\u2014$12 million of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9219","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upwork Names UM Its Media Agency of Record - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/upwork-names-um-its-media-agency-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upwork Names UM Its Media Agency of Record - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands\u2018 agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. 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