{"id":9233,"date":"2022-06-16T20:30:31","date_gmt":"2022-06-16T20:30:31","guid":{"rendered":"http:\/\/localhost:10151\/?p=9233"},"modified":"2022-06-21T20:31:39","modified_gmt":"2022-06-21T20:31:39","slug":"spotify-ias-unite-to-build-brand-safety-solution-for-podcast-advertisers","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/spotify-ias-unite-to-build-brand-safety-solution-for-podcast-advertisers\/","title":{"rendered":"Spotify, IAS unite to build brand safety solution for podcast advertisers"},"content":{"rendered":"<p class=\"p2\">Spotify and Integral Ad Science have announced a new partnership to establish a third-party brand safety solution for podcast advertisers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Ultimately, the firms intend to create the industry\u2019s first third-party brand safety and suitability reporting tool to bring more transparency and confidence to podcast advertising.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Global media agency UM Worldwide will be part of the learning and development process as the first holding company to test this solution, ensuring that the voice and needs of advertisers are considered from the outset.<\/p>\n<p>&nbsp;<\/p>\n<p>Read more on <a href=\"https:\/\/mediashotz.co.uk\/spotify-ias-team-up-to-build-brand-safety-solution-for-podcast-advertisers\/\">Mediashotz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify and Integral Ad Science have announced a new partnership to establish a third-party brand safety solution for podcast advertisers.\u00a0 The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.\u00a0 Ultimately, the firms intend to [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9233","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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