{"id":9250,"date":"2022-06-30T18:27:41","date_gmt":"2022-06-30T18:27:41","guid":{"rendered":"http:\/\/localhost:10151\/?p=9250"},"modified":"2022-07-11T18:29:42","modified_gmt":"2022-07-11T18:29:42","slug":"clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/","title":{"rendered":"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending"},"content":{"rendered":"<p>Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures \u2014 some of which have already banned abortions.<\/p>\n<p>At the same time, some marketers and agency execs have also been reconsidering their blocklists, adding phrases related to the Supreme Court as well as justices\u2019 names to their lists now to compensate for potential brand safety issues.<\/p>\n<p>&#8230;<\/p>\n<p>Others say they are telling clients not to add to their blocklists now as \u201cthis issue will be part of the public debate everywhere for the foreseeable future,\u201d explained Joshua Lowcock, global digital and brand safety officer at UM. \u201cIt\u2019s not smart or sensible to add these words to blocklists \u2014 it\u2019s a disservice to society and to ensuring that there\u2019s quality coverage of women\u2019s rights and reproductive health.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/marketing\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures \u2014 some of which have already banned abortions. At the same [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9250","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures \u2014 some of which have already banned abortions. At the same [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-30T18:27:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T18:29:42+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending\",\"datePublished\":\"2022-06-30T18:27:41+00:00\",\"dateModified\":\"2022-07-11T18:29:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/\"},\"wordCount\":179,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/\",\"name\":\"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2022-06-30T18:27:41+00:00\",\"dateModified\":\"2022-07-11T18:29:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/","og_locale":"en_US","og_type":"article","og_title":"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending - UM JAPAN","og_description":"Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures \u2014 some of which have already banned abortions. At the same [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2022-06-30T18:27:41+00:00","article_modified_time":"2022-07-11T18:29:42+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending","datePublished":"2022-06-30T18:27:41+00:00","dateModified":"2022-07-11T18:29:42+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/"},"wordCount":179,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/","name":"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2022-06-30T18:27:41+00:00","dateModified":"2022-07-11T18:29:42+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/clients-are-being-cautious-roe-vs-wade-overturn-has-advertisers-evaluating-ads-pausing-spending\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"\u2018Clients are being cautious\u2019: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=9250"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9250\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=9250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=9250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=9250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}