{"id":9331,"date":"2022-08-29T13:27:30","date_gmt":"2022-08-29T13:27:30","guid":{"rendered":"http:\/\/localhost:10151\/?p=9331"},"modified":"2022-09-07T13:30:05","modified_gmt":"2022-09-07T13:30:05","slug":"sephoras-1-2m-ccpa-settlement-sends-a-strong-message-to-brands","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/sephoras-1-2m-ccpa-settlement-sends-a-strong-message-to-brands\/","title":{"rendered":"Sephora\u2019s $1.2m CCPA settlement sends a \u2018strong message\u2019 to brands"},"content":{"rendered":"

In the first enforcement action of the California Consumer Privacy Act (CCPA) \u2013 the US\u2019s most sweeping state-level consumer data protection law \u2013 the state\u2019s attorney general Rob Bonta last week announced that it\u2019s settled a $1.2m lawsuit with beauty retailer Sephora over alleged violations. CCPA went into effect in January of 2020.<\/p>\n

…<\/div>\n

And although Sephora\u2019s brand reputation may not be on the line, the ears of other organizations may be perking up at the news.<\/p>\n

\u201c[This] should effectively put to rest any remaining perceived ambiguity … [concerning] the opt-out of sale requirement as it relates to tracking,\u201d says Arielle Garcia, chief privacy officer at ad agency UM Worldwide.<\/p>\n

She suggests that organizations everywhere are under the gun to ensure the details of their privacy policies are compliant with data sales and opt-out requirements. \u201cFor brands that may have maintained a position that they \u2018do not sell,\u2019 this should serve as a catalyst to bring together privacy, legal, IT and marketing to ensure that advertising and marketing data use is fully contemplated in their CCPA approach.\u201d<\/p>\n

Read more in The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the first enforcement action of the California Consumer Privacy Act (CCPA) \u2013 the US\u2019s most sweeping state-level consumer data protection law \u2013 the state\u2019s attorney general Rob Bonta last week announced that it\u2019s settled a $1.2m lawsuit with beauty retailer Sephora over alleged violations. CCPA went into effect in January of 2020. … And […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9331","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nSephora\u2019s $1.2m CCPA settlement sends a \u2018strong message\u2019 to brands - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/sephoras-1-2m-ccpa-settlement-sends-a-strong-message-to-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sephora\u2019s $1.2m CCPA settlement sends a \u2018strong message\u2019 to brands - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In the first enforcement action of the California Consumer Privacy Act (CCPA) \u2013 the US\u2019s most sweeping state-level consumer data protection law \u2013 the state\u2019s attorney general Rob Bonta last week announced that it\u2019s settled a $1.2m lawsuit with beauty retailer Sephora over alleged violations. 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