{"id":9337,"date":"2022-07-19T15:08:13","date_gmt":"2022-07-19T15:08:13","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\/"},"modified":"2022-07-19T15:08:13","modified_gmt":"2022-07-19T15:08:13","slug":"advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\/","title":{"rendered":"Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds"},"content":{"rendered":"<p>As digital advertising enters its third decade, advertisers are still spending millions funding spammy \u201cmade for advertising\u201d sites and disinformation, a new report finds.<\/p>\n<p>Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites\u20147.8% of the programmatic budget globally and 9.8% in the U.S. The sample was drawn from $1.47 billion spent by 42 Ebiquity clients from January 2020 to March 2022.<\/p>\n<p>The ad spend toward MFA sites not only represents a missed opportunity for advertisers to fund quality media, but potential waste as well.<\/p>\n<p>\u201cThe research studies we\u2019ve done through our media lab all show high-quality content drives better ad performance,\u201d said Joshua Lowcock, global chief media officer at UM Worldwide.<\/p>\n<p>Read more on <a href=\"https:\/\/www.adweek.com\/media\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As digital advertising enters its third decade, advertisers are still spending millions funding spammy \u201cmade for advertising\u201d sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites\u20147.8% of the programmatic budget [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9337","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"As digital advertising enters its third decade, advertisers are still spending millions funding spammy \u201cmade for advertising\u201d sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites\u20147.8% of the programmatic budget [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T15:08:13+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds\",\"datePublished\":\"2022-07-19T15:08:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\\\/\"},\"wordCount\":140,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/advertisers-are-still-funding-spammy-sites-and-disinformation-ebiquity-report-finds\\\/\",\"name\":\"Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds - 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