{"id":9342,"date":"2022-07-21T15:22:48","date_gmt":"2022-07-21T15:22:48","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/doing-the-bare-minimum-google-proposes-rival-payment-methods-for-android-developers-in-eu\/"},"modified":"2022-07-21T15:22:48","modified_gmt":"2022-07-21T15:22:48","slug":"doing-the-bare-minimum-google-proposes-rival-payment-methods-for-android-developers-in-eu","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/doing-the-bare-minimum-google-proposes-rival-payment-methods-for-android-developers-in-eu\/","title":{"rendered":"&#8216;Doing the Bare Minimum:&#8217; Google Proposes Rival Payment Methods for Android Developers in EU"},"content":{"rendered":"<p>Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post.<\/p>\n<p>Although a change previously resisted by the company, this move by Google comes after the European Commission, the government body of the European Union, passed the flagship Digital Markets Act (DMA)\u2014a piece of legislation aimed at regulating the market power of big tech companies. However, sources note this as a small concession within the many battles between regulators and big tech.<\/p>\n<p>\u201cGoogle\u2019s move to enable rival payment systems in EU aligns with their recent approach to antitrust regulatory pressure,\u201d said UM Worldwide chief privacy officer Arielle Garcia, \u201cnamely to offer preemptive concessions to stave off further scrutiny or enforcement which might net a less favorable more prescriptive result.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/www.adweek.com\/media\/doing-the-bare-minimum-google-proposes-rival-payment-methods-for-android-developers-in-eu\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post. Although a change previously resisted by the company, this move by Google comes after the European Commission, the government body of the European Union, passed the flagship Digital Markets [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9342","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Doing the Bare Minimum:&#039; Google Proposes Rival Payment Methods for Android Developers in EU - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/doing-the-bare-minimum-google-proposes-rival-payment-methods-for-android-developers-in-eu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Doing the Bare Minimum:&#039; Google Proposes Rival Payment Methods for Android Developers in EU - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post. 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