{"id":9346,"date":"2022-08-01T20:05:45","date_gmt":"2022-08-01T20:05:45","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\/"},"modified":"2022-08-01T20:05:45","modified_gmt":"2022-08-01T20:05:45","slug":"video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\/","title":{"rendered":"VIDEO: High-Quality Content Makes Advertising More Effective: UM Worldwide\u2019s Joshua Lowcock"},"content":{"rendered":"<p>Marketers want their advertising to appear amid high-quality content that improves the likelihood that consumers will see it and consider buying different products and services. These contextual ads are regaining significance as marketers confront the loss of signals from device IDs and tracking cookies that help with online targeting.<\/p>\n<p>\u201cWe\u2019ve got to be in quality, good environments and you can drive better media outcomes that way,\u201d Joshua Lowcock, global chief media officer at UM Worldwide, said in this interview with correspondent Tameka Kee at the Beet Villa during the Cannes Lions International Festival of Creativity.<\/p>\n<p>Watch the interview on <a href=\"https:\/\/www.beet.tv\/2022\/08\/high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock.html\">Beet.TV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers want their advertising to appear amid high-quality content that improves the likelihood that consumers will see it and consider buying different products and services. These contextual ads are regaining significance as marketers confront the loss of signals from device IDs and tracking cookies that help with online targeting. \u201cWe\u2019ve got to be in quality, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9346","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VIDEO: High-Quality Content Makes Advertising More Effective: UM Worldwide\u2019s Joshua Lowcock - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO: High-Quality Content Makes Advertising More Effective: UM Worldwide\u2019s Joshua Lowcock - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Marketers want their advertising to appear amid high-quality content that improves the likelihood that consumers will see it and consider buying different products and services. These contextual ads are regaining significance as marketers confront the loss of signals from device IDs and tracking cookies that help with online targeting. \u201cWe\u2019ve got to be in quality, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T20:05:45+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"VIDEO: High-Quality Content Makes Advertising More Effective: UM Worldwide\u2019s Joshua Lowcock\",\"datePublished\":\"2022-08-01T20:05:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\\\/\"},\"wordCount\":114,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/video-high-quality-content-makes-advertising-more-effective-um-worldwides-joshua-lowcock\\\/\",\"name\":\"VIDEO: High-Quality Content Makes Advertising More Effective: UM Worldwide\u2019s Joshua Lowcock - 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