{"id":9348,"date":"2022-07-26T20:08:31","date_gmt":"2022-07-26T20:08:31","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/marketing-briefing-flexibility-contingency-plans-are-biggest-ask-from-clients-amid-economic-uncertainty\/"},"modified":"2022-07-26T20:08:31","modified_gmt":"2022-07-26T20:08:31","slug":"marketing-briefing-flexibility-contingency-plans-are-biggest-ask-from-clients-amid-economic-uncertainty","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-flexibility-contingency-plans-are-biggest-ask-from-clients-amid-economic-uncertainty\/","title":{"rendered":"Marketing Briefing: Flexibility, contingency plans are \u2018biggest ask from clients\u2019 amid economic uncertainty"},"content":{"rendered":"

Marketers are asking for contingency plans and increased flexibility in their ad deals as\u00a0fears of economic uncertainty and a looming recession\u00a0continue to pick up steam.<\/p>\n

Last week, during IPG\u2019s earnings call, CEO Philippe Krakowsky noted that some clients are asking for \u201ccontingency plans\u201d to deal with the uncertainty and the potential slowdown. Meanwhile, Arthur Sadoun, chairman and CEO of Publicis Groupe, noted during the holding company\u2019s earnings call that while there haven\u2019t been cutbacks yet, that doesn\u2019t mean there won\u2019t be.<\/p>\n

…<\/p>\n

\u201cThe biggest ask from clients is around commitments and ways to increase flexibility as we navigate the second half of the year and beyond,\u201d said Stacey Stewart, chief marketplace officer for UM. \u201cWe\u2019re also starting conversations to prioritize efforts around marketing dollars in anticipation of reduced spending while minimizing impact to overall business.\u201d<\/p>\n

Read more on Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers are asking for contingency plans and increased flexibility in their ad deals as\u00a0fears of economic uncertainty and a looming recession\u00a0continue to pick up steam. Last week, during IPG\u2019s earnings call, CEO Philippe Krakowsky noted that some clients are asking for \u201ccontingency plans\u201d to deal with the uncertainty and the potential slowdown. Meanwhile, Arthur Sadoun, […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9348","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nMarketing Briefing: Flexibility, contingency plans are \u2018biggest ask from clients\u2019 amid economic uncertainty - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-flexibility-contingency-plans-are-biggest-ask-from-clients-amid-economic-uncertainty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Briefing: Flexibility, contingency plans are \u2018biggest ask from clients\u2019 amid economic uncertainty - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Marketers are asking for contingency plans and increased flexibility in their ad deals as\u00a0fears of economic uncertainty and a looming recession\u00a0continue to pick up steam. Last week, during IPG\u2019s earnings call, CEO Philippe Krakowsky noted that some clients are asking for \u201ccontingency plans\u201d to deal with the uncertainty and the potential slowdown. 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