{"id":9349,"date":"2022-08-12T19:03:38","date_gmt":"2022-08-12T19:03:38","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/the-ftc-puts-new-data-privacy-plans-in-motion-the-media-and-advertising-industry-reacts\/"},"modified":"2022-08-12T19:03:38","modified_gmt":"2022-08-12T19:03:38","slug":"the-ftc-puts-new-data-privacy-plans-in-motion-the-media-and-advertising-industry-reacts","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-ftc-puts-new-data-privacy-plans-in-motion-the-media-and-advertising-industry-reacts\/","title":{"rendered":"The FTC puts new data privacy plans in motion: the media and advertising industry reacts"},"content":{"rendered":"<p>Data, advertising and media pros explain what the agency\u2019s rulemaking plan means for the industry and for the future of data privacy at large.<\/p>\n<p>&#8230;<\/p>\n<p>Arielle Garcia, chief privacy officer, UM Worldwide<\/p>\n<p>It is worth noting that among the FTC\u2019s reasons for the rulemaking is the assertion that in the absence of concrete rules, \u201cfirms that are careful to follow the law\u201d are \u201cat a competitive disadvantage\u201d and could benefit from the level playing field enabled by clear requirements that the FTC would be empowered to enforce for first-time violations.<\/p>\n<p>This is particularly salient as marketers and the broader ecosystem navigate amplified public discourse and a rapidly-evolving landscape on the heels of Roe v Wade\u2019s reversal, the Office of the Director of National Intelligence\u2019s investigation into national security risks posed by advertising technology and the Consumer Financial Protection Bureau\u2019s interpretive rule clarifying expectations of digital marketing service providers such as big tech companies for complying with consumer financial protection laws.<\/p>\n<p>Read more on <a href=\"https:\/\/www.thedrum.com\/news\/2022\/08\/12\/the-ftc-puts-new-data-privacy-ruling-motion-the-media-and-advertising-industry\">The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data, advertising and media pros explain what the agency\u2019s rulemaking plan means for the industry and for the future of data privacy at large. &#8230; Arielle Garcia, chief privacy officer, UM Worldwide It is worth noting that among the FTC\u2019s reasons for the rulemaking is the assertion that in the absence of concrete rules, \u201cfirms [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9349","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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