{"id":9350,"date":"2022-08-15T15:07:37","date_gmt":"2022-08-15T15:07:37","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/smaller-advertisers-more-at-risk-as-facebook-works-to-delete-hate-speech\/"},"modified":"2022-08-15T15:07:37","modified_gmt":"2022-08-15T15:07:37","slug":"smaller-advertisers-more-at-risk-as-facebook-works-to-delete-hate-speech","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/smaller-advertisers-more-at-risk-as-facebook-works-to-delete-hate-speech\/","title":{"rendered":"Smaller Advertisers More at Risk as Facebook Works to Delete Hate Speech"},"content":{"rendered":"<p>A recent report by Tech Transparency Project lambasted Facebook for serving ads against searches for content related to white-supremacist phrases like Ku Klux Klan and American Defense Skinheads, first reported by the Washington Post.<\/p>\n<p>&#8230;<\/p>\n<p>Larger media agencies like UM Worldwide use a range of tools to monitor ad placement, tools that \u201crequire a degree of sophistication and time spent on your advertising, which smaller businesses would spend elsewhere running their business,\u201d said Joshua Lowcock, global chief media officer at UM Worldwide. To that, \u201cSMBs are probably not aware of where their ads appear on these platforms.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/www.adweek.com\/programmatic\/smaller-advertisers-more-at-risk-as-facebook-works-to-delete-hate-speech\/#\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report by Tech Transparency Project lambasted Facebook for serving ads against searches for content related to white-supremacist phrases like Ku Klux Klan and American Defense Skinheads, first reported by the Washington Post. &#8230; Larger media agencies like UM Worldwide use a range of tools to monitor ad placement, tools that \u201crequire a degree [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9350","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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