{"id":9352,"date":"2022-08-19T15:32:29","date_gmt":"2022-08-19T15:32:29","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/apples-privacy-centric-brand-image-takes-a-hit-as-it-scrambles-to-fix-security-bugs\/"},"modified":"2022-08-19T15:32:29","modified_gmt":"2022-08-19T15:32:29","slug":"apples-privacy-centric-brand-image-takes-a-hit-as-it-scrambles-to-fix-security-bugs","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/apples-privacy-centric-brand-image-takes-a-hit-as-it-scrambles-to-fix-security-bugs\/","title":{"rendered":"Apple\u2019s privacy-centric brand image takes a hit as it scrambles to fix security bugs"},"content":{"rendered":"

PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant.<\/p>\n

Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks.<\/p>\n

\n

On Wednesday the tech giant rolled out three new system updates designed to patch security bugs that it said in a blog post \u201cmay have been actively exploited.\u201d The new updates include iPad and iOS 15.6.1, and macOS 12.5.1.<\/p>\n

…<\/p>\n<\/div>\n

Another group whose ears may have pricked up over the debacle is regulators, suggests Arielle Garcia, chief privacy officer at ad agency UM Worldwide. \u201cRegulators are likely to be less forgiving [than consumers],\u201d she says. With the\u00a0US Federal Trade Commission announcing plans to crack down on data privacy and security<\/a>, Garcia notes, this misstep \u201csubstantiates, and will likely amplify, big tech data scrutiny.\u201d<\/p>\n

Read more on The Drum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant. Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks. 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