{"id":9354,"date":"2022-08-16T15:37:03","date_gmt":"2022-08-16T15:37:03","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/how-tiktoks-ad-revenue-sharing-program-tiktok-pulse-works\/"},"modified":"2022-08-16T15:37:03","modified_gmt":"2022-08-16T15:37:03","slug":"how-tiktoks-ad-revenue-sharing-program-tiktok-pulse-works","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/how-tiktoks-ad-revenue-sharing-program-tiktok-pulse-works\/","title":{"rendered":"How TikTok\u2019s ad revenue-sharing program TikTok Pulse works"},"content":{"rendered":"

The separation between videos and ads in short-form video feeds has been a big complicating factor in short-form video platforms \u2014 like TikTok, Instagram Reels and YouTube Shorts \u2014 setting up revenue-sharing programs a la YouTube\u2019s program for traditional, long-form videos. But TikTok has actually started to address this issue.<\/p>\n

In May, TikTok announced a program called Pulse in which it would run ads against the top 4% of videos on the platform and share ad revenue with the makers of those videos. The platform didn\u2019t explain how this revenue-sharing program would work, though.<\/p>\n

\n

In the video featured, find out how TikTok determines which videos qualify for a revenue split and hear from UM Worldwide\u2019s Stacey Stewart on how TikTok Pulse\u2019s tests with advertisers have fared so far.<\/p>\n

See the video and read more on Digiday<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The separation between videos and ads in short-form video feeds has been a big complicating factor in short-form video platforms \u2014 like TikTok, Instagram Reels and YouTube Shorts \u2014 setting up revenue-sharing programs a la YouTube\u2019s program for traditional, long-form videos. But TikTok has actually started to address this issue. In May, TikTok announced a […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9354","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nHow TikTok\u2019s ad revenue-sharing program TikTok Pulse works - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/how-tiktoks-ad-revenue-sharing-program-tiktok-pulse-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How TikTok\u2019s ad revenue-sharing program TikTok Pulse works - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The separation between videos and ads in short-form video feeds has been a big complicating factor in short-form video platforms \u2014 like TikTok, Instagram Reels and YouTube Shorts \u2014 setting up revenue-sharing programs a la YouTube\u2019s program for traditional, long-form videos. But TikTok has actually started to address this issue. 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