With Hispanic Heritage Month officially under way, The Drum surveys top ad agencies on how they\u2019re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora.<\/p>\n
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UM Worldwide
\nJeff Marshall, chief diversity officer, UM<\/p>\n
For Hispanic Heritage Month, UM is partnering with Paramount and purpose-driven marketing and advertising company Givsly on multiple activations designed not only to learn and experience Hispanic culture, but to give back to the community and support organizations. We\u2019ll participate in donations to UnidosUS and the Young Center for Immigrant Children\u2019s Rights \u2013 two organizations that center their efforts around civil rights and advocacy.<\/p>\n
We\u2019re hosting chef Danielle Duran of Mexitalian pop-up Amiga Amore at our LA office for a live \u2018Food for the Soul\u2019 event, which is our ongoing experiential series for UMers to connect with culture through cuisine.<\/p>\n
Back on the East Coast, we\u2019ll host a panel entitled \u2018Capturing La Cultura: The Underrepresentation & Misrepresentation of Latinos in the US\u2019 at our NYC office to delve into the multi-layered diversity of Latino audiences, going beyond numbers and demographic descriptions to uncover the passions, concerns and cultural anchors of the community. Lastly, we\u2019re inviting our employees to join a virtual 5K race to raise donations for our not-for-profits.<\/p>\n