{"id":9373,"date":"2022-09-21T13:01:16","date_gmt":"2022-09-21T13:01:16","guid":{"rendered":"http:\/\/localhost:10151\/?p=9373"},"modified":"2022-09-22T13:12:23","modified_gmt":"2022-09-22T13:12:23","slug":"flos-anonymous-mode-is-a-small-win-in-protecting-peoples-privacy","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/flos-anonymous-mode-is-a-small-win-in-protecting-peoples-privacy\/","title":{"rendered":"Flo\u2019s Anonymous Mode Is a Small Win in Protecting People&#8217;s Privacy"},"content":{"rendered":"<p>Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. Wade in June.<\/p>\n<p>The new feature also disassociates identifiers like email addresses, payment identifiers, IP addresses, IDs for advertisers, Google or Apple account IDs, and other IDs from user health data, according to\u00a0<a href=\"https:\/\/gizmodo.com\/flo-app-releases-anonymous-mode-period-abortion-bans-1849536742\" target=\"_blank\" rel=\"noreferrer noopener\">Gizmodo<\/a>.<\/p>\n<p>However, \u201cthis mode would not necessarily prevent access to user data on the device, passcode protection notwithstanding, so full anonymity is not guaranteed,\u201d said Arielle Garcia, chief privacy officer at UM Worldwide.<\/p>\n<p>Read more in <a href=\"https:\/\/www.adweek.com\/programmatic\/flo-anonymous-mode-is-a-small-win-in-protecting-peoples-privacy\/\">Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. Wade in June. The new feature also disassociates identifiers like email addresses, payment identifiers, IP [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9373","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flo\u2019s Anonymous Mode Is a Small Win in Protecting People&#039;s Privacy - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/flos-anonymous-mode-is-a-small-win-in-protecting-peoples-privacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flo\u2019s Anonymous Mode Is a Small Win in Protecting People&#039;s Privacy - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. 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