{"id":9375,"date":"2022-09-20T13:03:07","date_gmt":"2022-09-20T13:03:07","guid":{"rendered":"http:\/\/localhost:10151\/?p=9375"},"modified":"2022-09-22T13:06:12","modified_gmt":"2022-09-22T13:06:12","slug":"marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\/","title":{"rendered":"Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities"},"content":{"rendered":"<p>Marketers are beginning to unveil their\u00a0marketing strategies for the World Cup, which will take place from late November to mid-December in Qatar this year.<\/p>\n<p>The<strong>\u00a0<\/strong>location and timing of the tournament, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach it this year, according to marketers and agency execs.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cSpecialty items like the World Cup that happen every four years, don\u2019t just start selling a month or two ahead of time,\u201d said Jon Lefferts EVP of integrated investment at UM, adding that Fox and Telemundo, the networks airing the World Cup, \u201chave been selling this for well over a year now. They\u2019re well ahead of where they\u2019ve been in the past.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/marketing\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\/amp\/?utm_medium=email&amp;utm_campaign=digidaydis&amp;utm_source=daily&amp;utm_content=220920\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are beginning to unveil their\u00a0marketing strategies for the World Cup, which will take place from late November to mid-December in Qatar this year. The\u00a0location and timing of the tournament, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9375","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Marketers are beginning to unveil their\u00a0marketing strategies for the World Cup, which will take place from late November to mid-December in Qatar this year. The\u00a0location and timing of the tournament, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T13:03:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-22T13:06:12+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities\",\"datePublished\":\"2022-09-20T13:03:07+00:00\",\"dateModified\":\"2022-09-22T13:06:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\\\/\"},\"wordCount\":152,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/marketing-briefing-with-the-world-cup-nearing-in-fourth-quarter-marketers-are-weighing-the-complications-and-opportunities\\\/\",\"name\":\"Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities - 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