{"id":938,"date":"2014-12-22T06:35:17","date_gmt":"2014-12-22T06:35:17","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/"},"modified":"2018-01-17T17:56:37","modified_gmt":"2018-01-17T17:56:37","slug":"why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/","title":{"rendered":"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Many who look at the habits and beliefs of 18-24s often make numerous claims about how young adults are different to previous generations. Yet if we look at the core values that 18-24s regard as the most important, outwardly they can look remarkably close to what many of us might view as the key values that are important to us all:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/media.jackmyers.com\/images\/graeme1.jpg\" alt=\"\" \/><\/p>\n<p class=\"p1\">In case you\u2019re wondering, that quintessential materialistic symbol of the American Dream, owning your home, comes in at number 6 with 60% of 18-24s agreeing.<\/p>\n<p class=\"p1\">You might also be quizzical at number 4 on the list and why young adults so urgently feel the need to create envy. But that\u2019s easy to explain. If you can create envy among your peers, then you have created the most potent symbol in youth culture, social currency. Having something new to talk about or be a rallying point among your social group is the key reason why everything from fashion to music, and from the latest blockbuster movie to the most recent social media app is a driving cultural force among young adults. When Oscar Wilde wittily penned, \u201cThere is only one thing in life worse than being talked about, and that is not being talked about,\u201d appropriately it was in his novel about the pursuit of eternal youth, <i>The Picture of Dorian Gray<\/i>.<\/p>\n<p class=\"p1\"><b>Major Shifts in Personal Values in the Last 4 Years<\/b><\/p>\n<p class=\"p1\">Perhaps what is surprising about today\u2019s 18-24s is how their values are moving so quickly, it can be a trap for the unwary. We can see these shifts in the map below which indexes the attitudinal changes in four years, between 2013 and 2009, with women 18-24 on the vertical axis and men 18-24 on the horizontal axis:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/media.jackmyers.com\/images\/graemechart12-20a.jpg\" alt=\"\" \/><\/p>\n<p>A full-size version of this chart is available here.)<\/p>\n<p class=\"p1\">In just four years, among 18-24s, there\u2019s been a big shift in the 30 key personal values UM tracks via its survey, Media in Mind. The average shift has been a lift of least +15% for both genders. The values that have jumped up so positively tend to be driven by the top five values we saw earlier such as <i>Having a happy family<\/i> or <i>Being happy with who you are<\/i>. However alongside these enduring utopian values, as shown in the map\u2019s upper right-hand quadrant which represents an upward shift for both men and women, we see comparable increases in insecurity typified by the statements, <i>Life is very stressful<\/i> and <i>I\u2019m<\/i> <i>unsure how to achieve<\/i> <i>my goals in life<\/i>.<\/p>\n<p class=\"p1\"><b>Great Expectations<\/b><\/p>\n<p class=\"p1\">The uneasy and volatile cocktail of seeking utopia blended with feelings of insecurity is nothing new for younger generations. What is new is the magnitude of it. Both <i>Life is stressful<\/i> and <i>Unsure how to achieve my goals in life<\/i> are principally driven by 18-24 men and each has moved up by +60% to +70% in just four years! It is well-known that <a href=\"http:\/\/www.usatoday.com\/story\/news\/nation\/2013\/02\/06\/stress-psychology-millennials-depression\/1878295\/\"><span class=\"s3\">younger adults are more stressed<\/span><\/a> than the rest of the population and young women are generally more stressed than men, but what\u2019s now happening is that men seem to be catching up.<\/p>\n<p class=\"p1\">The everyday factors underpinning stress are known to us all: work, money, relationships and family. The anxieties young adults additionally cite include: dating, peer group acceptance and related areas such as social media stress and educational attainment and its potential debt. Men\u2019s educational attainment relative to women appears to be emerging as a key stress point. Strikingly, <a href=\"http:\/\/www.bls.gov\/news.release\/nlsyth.nr0.htm\"><span class=\"s3\">young women are now +33% more likely<\/span><\/a> than their male counterparts to have a college degree!<\/p>\n<p class=\"p1\">To be clear, college completion rates are at record levels for both genders. However, while men are enrolling in college in greater numbers than ever before, less than two-thirds of them are graduating with a bachelor\u2019s degree.<\/p>\n<p class=\"p1\">Returning to the map, one other noticeable characteristic for either gender is that remarkably few attitudinal statements have slipped below the 100 index, where 100 represents the benchmark norm of four years ago. Some attitudes have just increased much more palpably than others. It reflects 18-24s aspirations to do more. This is not a generation lacking in their yearnings. But equally, unaccomplished yearnings too often lead to frustration and disappointment.<\/p>\n<p class=\"p1\"><b>Not the Disappointment Some Think They Ought To Be<\/b><\/p>\n<p class=\"p1\">In mid-2014, <i>The Economist<\/i> published an overview of youth across the world where its opening gambit was: \u201c <i>Today\u2019s young people are held to be alienated, unhappy, violent failures. They are proving to be anything but<\/i>.\u201d<\/p>\n<p class=\"p1\">Some pundits worry about younger adults\u2019 <a href=\"http:\/\/www.forbes.com\/sites\/realspin\/2014\/03\/25\/dont-worry-america-millennials-still-want-to-marry\/\"><span class=\"s3\">declining marriage rates<\/span><\/a>, and many in the trade media understandably fret over the short-term <a href=\"http:\/\/www.mediapost.com\/publications\/article\/239584\/traditional-tv-viewing-dips-14-among-millennials.html\"><span class=\"s3\">weakening in their <\/span><span class=\"s4\"><i>live<\/i><\/span><span class=\"s3\"> TV viewing <\/span><\/a>. But the desire to marry hasn\u2019t really shifted, only the desire to do it in the right circumstances. Total screen viewing among the wider demographic of <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2014\/shifts-in-viewing-the-cross-platform-report-q2-2014.html\"><span class=\"s3\">18-34s is increasing<\/span><\/a> not declining and more stable among 18-24s. While these are important behavioral shifts, they should not be confused with secular attitudinal changes. Such behavioral movements simply reflect the response by 18-24s to take advantage of the best of what life has to offer them today. I would contend that, in many ways, the younger generation is very much like the rest of US, only more so!<\/p>\n<p class=\"p1\">Nineteenth Century Victorians used to quip \u201cYouth is wasted on the young.\u201d Clearly, they hadn\u2019t met the current generation.<\/p>\n<p class=\"p1\">This story also appeared on <a title=\"Shelly Palmer\" href=\"http:\/\/www.shellypalmer.com\/fwb\/2014\/12\/24\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\" target=\"_blank\" rel=\"noopener\">Shelly Palmer<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Many who look at the habits and beliefs of 18-24s often make numerous claims about how young adults are different to previous generations. <\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why 18-24s Are Actually More Like the Rest of Us than Many Imagine - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Many who look at the habits and beliefs of 18-24s often make numerous claims about how young adults are different to previous generations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-22T06:35:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-17T17:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/media.jackmyers.com\/images\/graeme1.jpg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine\",\"datePublished\":\"2014-12-22T06:35:17+00:00\",\"dateModified\":\"2018-01-17T17:56:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/\"},\"wordCount\":908,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/media.jackmyers.com\\\/images\\\/graeme1.jpg\",\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/\",\"name\":\"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/media.jackmyers.com\\\/images\\\/graeme1.jpg\",\"datePublished\":\"2014-12-22T06:35:17+00:00\",\"dateModified\":\"2018-01-17T17:56:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/#primaryimage\",\"url\":\"http:\\\/\\\/media.jackmyers.com\\\/images\\\/graeme1.jpg\",\"contentUrl\":\"http:\\\/\\\/media.jackmyers.com\\\/images\\\/graeme1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/","og_locale":"en_US","og_type":"article","og_title":"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine - UM JAPAN","og_description":"Many who look at the habits and beliefs of 18-24s often make numerous claims about how young adults are different to previous generations.","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2014-12-22T06:35:17+00:00","article_modified_time":"2018-01-17T17:56:37+00:00","og_image":[{"url":"http:\/\/media.jackmyers.com\/images\/graeme1.jpg","type":"","width":"","height":""}],"author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine","datePublished":"2014-12-22T06:35:17+00:00","dateModified":"2018-01-17T17:56:37+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/"},"wordCount":908,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"image":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/#primaryimage"},"thumbnailUrl":"http:\/\/media.jackmyers.com\/images\/graeme1.jpg","articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/","name":"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/#primaryimage"},"image":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/#primaryimage"},"thumbnailUrl":"http:\/\/media.jackmyers.com\/images\/graeme1.jpg","datePublished":"2014-12-22T06:35:17+00:00","dateModified":"2018-01-17T17:56:37+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/#primaryimage","url":"http:\/\/media.jackmyers.com\/images\/graeme1.jpg","contentUrl":"http:\/\/media.jackmyers.com\/images\/graeme1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-18-24s-are-actually-more-like-the-rest-of-us-than-many-imagine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why 18-24s Are Actually More Like the Rest of Us than Many Imagine"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}