{"id":940,"date":"2014-12-31T06:35:19","date_gmt":"2014-12-31T06:35:19","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-global-ceo-daryl-lee-on-how-imagination-can-benefit-brands\/"},"modified":"2017-12-29T14:39:00","modified_gmt":"2017-12-29T14:39:00","slug":"um-global-ceo-daryl-lee-on-how-imagination-can-benefit-brands","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-global-ceo-daryl-lee-on-how-imagination-can-benefit-brands\/","title":{"rendered":"UM Global CEO Daryl Lee on How Imagination Can Benefit Brands"},"content":{"rendered":"<p><object id=\"flashObj\" width=\"600\" height=\"338\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=3950929706001&amp;playerID=792865957001&amp;playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" bgcolor=\"#FFFFFF\" flashvars=\"videoId=3950929706001&amp;playerID=792865957001&amp;playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&amp;domain=embed&amp;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" name=\"flashObj\" width=\"480\" height=\"270\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" swliveconnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><\/object><\/p>\n<p><strong>DARYL LEE <\/strong><br \/>\nGlobal CEO, UM<br \/>\n<strong>2014 Media Lions Juror<\/strong><\/p>\n<p>&#8220;To me, creativity is something that sparks the imagination about a brand in an ingenious way. And I like the idea of ingenuity, because it captures some of the excitement about technology, but it always puts it in the context of an idea. \u2026 Sometimes it involves great technology, and sometimes it involves putting a lovely insert into a newspaper and sending it to all the people in the nation.&#8221;<\/p>\n<p>For additional videos on creativity from the following 2014 Cannes Lions jurors, <a title=\"click here\" href=\"http:\/\/adage.com\/article\/usa-today-protips\/protips-touch-creative-side\/296316\/#protipsvideos\" target=\"_blank\" rel=\"noopener\">click here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;To me, creativity is something that sparks the imagination about a brand in an ingenious way. And I like the idea of ingenuity, because it captures some of the excitement about technology, but it always puts it in the context of an idea.&#8221;<\/p>\n","protected":false},"author":44,"featured_media":1624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Global CEO Daryl Lee on How Imagination Can Benefit Brands - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-global-ceo-daryl-lee-on-how-imagination-can-benefit-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Global CEO Daryl Lee on How Imagination Can Benefit Brands - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"&quot;To me, creativity is something that sparks the imagination about a brand in an ingenious way. 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