{"id":9404,"date":"2022-10-11T18:24:09","date_gmt":"2022-10-11T18:24:09","guid":{"rendered":"http:\/\/localhost:10151\/?p=9404"},"modified":"2022-10-13T18:25:32","modified_gmt":"2022-10-13T18:25:32","slug":"how-cmos-are-thinking-about-new-privacy-restrictions","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/how-cmos-are-thinking-about-new-privacy-restrictions\/","title":{"rendered":"How CMOs are thinking about new privacy restrictions"},"content":{"rendered":"<p>Between a potential\u2014but unlikely\u2014national privacy bill and both state and federal regulators beginning to crack down on the use of personal data, the privacy landscape has shifted underneath the feet of marketers.<\/p>\n<p>&#8230;<\/p>\n<div class=\"style__ArticleBlock-sc-a03bb0e7-4 bkqHJb\">\n<p class=\"sc-ipEyDJ fMegQw\">On top of complying with laws, companies are also trying to figure out the best approach to take to privacy, whether it\u2019s a one-size-fits-all approach, which could leave dollars on the table, or a more tailored one that is designed to comply with a patchwork of state laws.<\/p>\n<\/div>\n<div class=\"style__ArticleBlock-sc-a03bb0e7-4 bkqHJb\">\n<p class=\"sc-ipEyDJ fMegQw\">\u201cBrands are trying to figure out whether they\u2019re taking a jurisdiction-specific approach or not. Obviously, the broader industry is saying jurisdiction-specific would really be really onerous. For brands, it also raises some concerns or questions about differential treatment of their customers,\u201d said Arielle Garcia, chief privacy officer at UM.<\/p>\n<\/div>\n<p>Read more in <a href=\"https:\/\/www.marketingbrew.com\/stories\/2022\/10\/11\/how-cmos-are-thinking-about-new-privacy-restrictions\">Marketing Brew<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between a potential\u2014but unlikely\u2014national privacy bill and both state and federal regulators beginning to crack down on the use of personal data, the privacy landscape has shifted underneath the feet of marketers. &#8230; On top of complying with laws, companies are also trying to figure out the best approach to take to privacy, whether it\u2019s [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9404","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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