{"id":9417,"date":"2022-10-28T14:19:58","date_gmt":"2022-10-28T14:19:58","guid":{"rendered":"http:\/\/localhost:10151\/?p=9417"},"modified":"2022-11-01T14:22:28","modified_gmt":"2022-11-01T14:22:28","slug":"elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\/","title":{"rendered":"Elon Musk Says Twitter Won\u2019t Be \u2018Free-for-All Hellscape,\u2019 Addressing Advertisers\u2019 Concerns"},"content":{"rendered":"<p>Madison Avenue isn\u2019t sold on Elon Musk\u2019s takeover of Twitter Inc.<\/p>\n<p>Advertisers are concerned about the billionaire\u2019s plans to soften content moderation and what they say are potential conflicts of interest in auto advertising, given that he is chief executive of Tesla Inc., say people familiar with the situation.<\/p>\n<p>&#8230;<\/p>\n<p>Some ad buyers said Twitter lags behind its competitors in providing so-called brand safety features. Joshua Lowcock, global chief media officer at UM Worldwide, an ad agency owned by Interpublic Group of Cos., called Twitter\u2019s adjacency controls inadequate and \u201cpoorly thought through.\u201d<\/p>\n<p>Read more in the <a href=\"https:\/\/www.wsj.com\/articles\/elon-musk-will-face-an-early-twitter-challenge-preventing-advertiser-flight-11666871828?fbclid=IwAR27zwB7mDRcOrUPUILlrLVnfMzpDqU2spcnzcB3L1KtUN86J-\">Wall Street Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madison Avenue isn\u2019t sold on Elon Musk\u2019s takeover of Twitter Inc. Advertisers are concerned about the billionaire\u2019s plans to soften content moderation and what they say are potential conflicts of interest in auto advertising, given that he is chief executive of Tesla Inc., say people familiar with the situation. &#8230; Some ad buyers said Twitter [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9417","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elon Musk Says Twitter Won\u2019t Be \u2018Free-for-All Hellscape,\u2019 Addressing Advertisers\u2019 Concerns - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elon Musk Says Twitter Won\u2019t Be \u2018Free-for-All Hellscape,\u2019 Addressing Advertisers\u2019 Concerns - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Madison Avenue isn\u2019t sold on Elon Musk\u2019s takeover of Twitter Inc. Advertisers are concerned about the billionaire\u2019s plans to soften content moderation and what they say are potential conflicts of interest in auto advertising, given that he is chief executive of Tesla Inc., say people familiar with the situation. &#8230; Some ad buyers said Twitter [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T14:19:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T14:22:28+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Elon Musk Says Twitter Won\u2019t Be \u2018Free-for-All Hellscape,\u2019 Addressing Advertisers\u2019 Concerns\",\"datePublished\":\"2022-10-28T14:19:58+00:00\",\"dateModified\":\"2022-11-01T14:22:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\\\/\"},\"wordCount\":114,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/elon-musk-says-twitter-wont-be-free-for-all-hellscape-addressing-advertisers-concerns\\\/\",\"name\":\"Elon Musk Says Twitter Won\u2019t Be \u2018Free-for-All Hellscape,\u2019 Addressing Advertisers\u2019 Concerns - 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