{"id":9423,"date":"2022-10-26T14:29:25","date_gmt":"2022-10-26T14:29:25","guid":{"rendered":"http:\/\/localhost:10151\/?p=9423"},"modified":"2022-11-01T15:44:37","modified_gmt":"2022-11-01T15:44:37","slug":"consumer-purchase-intent-more-than-doubles-when-socially-conscious-brands-engage-advertising-media-partners-that-share-common-values-according-to-ums-future-impact-study","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/consumer-purchase-intent-more-than-doubles-when-socially-conscious-brands-engage-advertising-media-partners-that-share-common-values-according-to-ums-future-impact-study\/","title":{"rendered":"Consumer Purchase Intent More than Doubles When Socially Conscious Brands Engage Advertising Media Partners that Share Common Values, According to UM\u2019s Future Impact Study"},"content":{"rendered":"<p>UM, the global media agency network of IPG Mediabrands, today released its groundbreaking \u201cFuture Impact\u201d study, which highlights the importance of socially responsible practices and values \u2014 including integrity, equity and sustainability \u2014 on consumer decision making, with consumer purchase intent more than doubling when socially conscious brands engage advertising media partners that share common values. The study also highlights how cultural dynamics affect the importance of socially conscious media partners.<\/p>\n<p>Read more on <a href=\"http:\/\/savoynetwork.com\/consumer-purchase-intent-more-than-doubles-when-socially-conscious-brands-engage-advertising-media-partners-that-share-common-values-according-to-ums-future-impact-study\/\">Savoy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM, the global media agency network of IPG Mediabrands, today released its groundbreaking \u201cFuture Impact\u201d study, which highlights the importance of socially responsible practices and values \u2014 including integrity, equity and sustainability \u2014 on consumer decision making, with consumer purchase intent more than doubling when socially conscious brands engage advertising media partners that share common [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9423","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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