{"id":9428,"date":"2022-10-28T22:39:08","date_gmt":"2022-10-28T22:39:08","guid":{"rendered":"http:\/\/localhost:10151\/?p=9428"},"modified":"2022-11-01T14:40:52","modified_gmt":"2022-11-01T14:40:52","slug":"insider-video-ad-revenue-grows-from-onsite-direct-sold-deals","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\/","title":{"rendered":"Insider video ad revenue grows from onsite, direct-sold deals"},"content":{"rendered":"<p>Insider\u2019s video strategy shift to focus on longer form series seems to be paying off. Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider\u2019s owned &amp; operated and other platforms like YouTube.<\/p>\n<p>&#8230;<\/p>\n<p>For about a year now, all of Insider\u2019s on-site video ad inventory has been integrated with the company\u2019s first party data platform SAGA for video ad targeting based on audience behavior (for example, Insider can serve videos about 5G to audiences it knows have expressed interest in 5G stories). Insider sells a mixture of pre-roll ads, sponsorships and custom content like branded video series.<\/p>\n<p>These capabilities \u2014\u00a0as well as improvements to Insider\u2019s video production and onsite product features \u2014 can help convince clients to spend more with a publisher, said Stacey Stewart, U.S. chief marketplace officer at ad agency UM Worldwide.<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/media\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals%EF%BF%BC\/?fbclid=IwAR14fYoVSY809c6VvBSiUKJRH7ebEsyA48H9nFbA7tmYHjlE3rHCkQtoHOE\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insider\u2019s video strategy shift to focus on longer form series seems to be paying off. Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider\u2019s owned &amp; operated and [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9428","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insider video ad revenue grows from onsite, direct-sold deals - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insider video ad revenue grows from onsite, direct-sold deals - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Insider\u2019s video strategy shift to focus on longer form series seems to be paying off. Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider\u2019s owned &amp; operated and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T22:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T14:40:52+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Insider video ad revenue grows from onsite, direct-sold deals\",\"datePublished\":\"2022-10-28T22:39:08+00:00\",\"dateModified\":\"2022-11-01T14:40:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\\\/\"},\"wordCount\":178,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/insider-video-ad-revenue-grows-from-onsite-direct-sold-deals\\\/\",\"name\":\"Insider video ad revenue grows from onsite, direct-sold deals - 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