{"id":9432,"date":"2022-11-08T16:55:53","date_gmt":"2022-11-08T16:55:53","guid":{"rendered":"http:\/\/localhost:10151\/?p=9432"},"modified":"2022-11-08T16:55:53","modified_gmt":"2022-11-08T16:55:53","slug":"marketing-briefing-the-new-normal-for-q4-shortened-timelines-quick-turnarounds-added-pressure","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-the-new-normal-for-q4-shortened-timelines-quick-turnarounds-added-pressure\/","title":{"rendered":"Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure"},"content":{"rendered":"<p>Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs who say that while that\u2019s typical of this time period, the pressure is heightened this year given the economic uncertainty.<\/p>\n<p>\u201cFlexibility has been key and it\u2019s only getting more so,\u201d said Stacey Stewart, chief marketplace officer for UM. \u201c[Marketers are] keeping dollars closer to the vest, people are hesitant to commit to anything that\u2019s locked in long-term. We\u2019re seeing those short turnaround times on campaigns.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/marketing\/marketing-briefing-the-new-normal-for-q4-shortened-timelines-quick-turnarounds-added-pressure\/?utm_medium=email&amp;utm_campaign=digidaydis&amp;utm_source=daily&amp;utm_content=221108\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs who say that while that\u2019s typical of this time period, the pressure is heightened this year given the economic uncertainty. \u201cFlexibility has been key and it\u2019s only getting more so,\u201d said Stacey Stewart, chief marketplace officer for [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9432","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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