{"id":9435,"date":"2022-11-09T19:12:50","date_gmt":"2022-11-09T19:12:50","guid":{"rendered":"http:\/\/localhost:10151\/?p=9435"},"modified":"2022-11-10T19:13:59","modified_gmt":"2022-11-10T19:13:59","slug":"tiktok-wants-to-be-a-marketplace","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/tiktok-wants-to-be-a-marketplace\/","title":{"rendered":"TikTok wants to be a marketplace"},"content":{"rendered":"
\n

TikTok, the platform rife with\u00a0controversy\u00a0but loaded with ad budgets, wants to be a marketplace.<\/p>\n<\/div>\n

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The company is striving to make it easier for users to make purchases on TikTok, courting advertisers with shopping advertising inventory and ambitions to expand its live-shopping capabilities, like the kind already popular in China.<\/p>\n<\/div>\n

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\u201cThey\u2019re going to become a store,\u201d Amie Owen, UM\u2019s head of shopper in the US, told Marketing Brew. Though some of its shopping inventory is new and still being tested, advertisers are confident TikTok has an audience worth reaching, but to what extent that audience will embrace shopping on the platform is TBD.<\/p>\n<\/div>\n

Read more in Marketing Brew<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok, the platform rife with\u00a0controversy\u00a0but loaded with ad budgets, wants to be a marketplace. The company is striving to make it easier for users to make purchases on TikTok, courting advertisers with shopping advertising inventory and ambitions to expand its live-shopping capabilities, like the kind already popular in China. \u201cThey\u2019re going to become a store,\u201d […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9435","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nTikTok wants to be a marketplace - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/tiktok-wants-to-be-a-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok wants to be a marketplace - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"TikTok, the platform rife with\u00a0controversy\u00a0but loaded with ad budgets, wants to be a marketplace. The company is striving to make it easier for users to make purchases on TikTok, courting advertisers with shopping advertising inventory and ambitions to expand its live-shopping capabilities, like the kind already popular in China. \u201cThey\u2019re going to become a store,\u201d […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/tiktok-wants-to-be-a-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-09T19:12:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T19:13:59+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-wants-to-be-a-marketplace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-wants-to-be-a-marketplace\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"TikTok wants to be a marketplace\",\"datePublished\":\"2022-11-09T19:12:50+00:00\",\"dateModified\":\"2022-11-10T19:13:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-wants-to-be-a-marketplace\\\/\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-wants-to-be-a-marketplace\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-wants-to-be-a-marketplace\\\/\",\"name\":\"TikTok wants to be a marketplace - 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