{"id":9459,"date":"2022-11-29T13:27:36","date_gmt":"2022-11-29T13:27:36","guid":{"rendered":"http:\/\/localhost:10151\/?p=9459"},"modified":"2022-11-30T13:29:31","modified_gmt":"2022-11-30T13:29:31","slug":"tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\/","title":{"rendered":"TikTok owner ByteDance\u2019s data practices under fire, raising concerns among advertisers"},"content":{"rendered":"<p>An internal risk assessment conducted at TikTok\u2019s Chinese parent company ByteDance found systemic issues with fraud and inappropriate data management, per new Forbes reports.<\/p>\n<p>The review, completed late last year by ByteDance\u2019s audit and risk control team, was based on some 90 interviews with ByteDance and TikTok employees across various divisions. A report summarizing the audit\u2019s findings suggests that the tech company has an institutional issue with embezzlement.<br \/>\n&#8230;<br \/>\nOther experts believe that the fuss around ByteDance\u2019s data practices only serves as a distraction from the larger issue of regulating consumer data collection, storage, use and sale in the US.<\/p>\n<p>\u201cWhile the audit findings are certainly concerning, it is important that hyperfocus on ByteDance does not become a convenient alternative to addressing the more central issue \u2013 the need for congress to enact federal privacy law and to regulate big tech to address broader national security risks related to data misuse and its susceptibility to exploitation for counterintelligence, by bad actors or for unlawful domestic surveillance,\u201d says Arielle Garcia, chief privacy officer at advertising agency UM Worldwide.<\/p>\n<p>Read more on <a href=\"https:\/\/www.thedrum.com\/news\/2022\/11\/29\/tiktok-owner-bytedance-s-data-practices-come-under-fire-and-it-could-influence\">The Drum<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>An internal risk assessment conducted at TikTok\u2019s Chinese parent company ByteDance found systemic issues with fraud and inappropriate data management, per new Forbes reports. The review, completed late last year by ByteDance\u2019s audit and risk control team, was based on some 90 interviews with ByteDance and TikTok employees across various divisions. A report summarizing the [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9459","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok owner ByteDance\u2019s data practices under fire, raising concerns among advertisers - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok owner ByteDance\u2019s data practices under fire, raising concerns among advertisers - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"An internal risk assessment conducted at TikTok\u2019s Chinese parent company ByteDance found systemic issues with fraud and inappropriate data management, per new Forbes reports. The review, completed late last year by ByteDance\u2019s audit and risk control team, was based on some 90 interviews with ByteDance and TikTok employees across various divisions. A report summarizing the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T13:27:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-30T13:29:31+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"TikTok owner ByteDance\u2019s data practices under fire, raising concerns among advertisers\",\"datePublished\":\"2022-11-29T13:27:36+00:00\",\"dateModified\":\"2022-11-30T13:29:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\\\/\"},\"wordCount\":195,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/tiktok-owner-bytedances-data-practices-under-fire-raising-concerns-among-advertisers\\\/\",\"name\":\"TikTok owner ByteDance\u2019s data practices under fire, raising concerns among advertisers - 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