{"id":946,"date":"2015-02-18T06:35:27","date_gmt":"2015-02-18T06:35:27","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/topps-tiles-taps-um-birmingham-for-media-brief\/"},"modified":"2018-01-17T18:04:06","modified_gmt":"2018-01-17T18:04:06","slug":"topps-tiles-taps-um-birmingham-for-media-brief","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/topps-tiles-taps-um-birmingham-for-media-brief\/","title":{"rendered":"Topps Tiles taps UM Birmingham for Media Brief"},"content":{"rendered":"<p><a href=\"http:\/\/www.thedrum.com\/news\/2015\/02\/17\/topps-tiles-taps-universal-mccann-birmingham-media-brief\" target=\"_blank\" rel=\"noopener\">By Jennifer Faull<\/a><\/p>\n<p>Topps Tiles has awarded its media account to Universal McCann Birmingham following a competitive pitch.<\/p>\n<p>The appointment comes ahead of an above-the-line push for the retailer which will roll out mid-March. UM Birmingham has also been tasked with providing national and local support to the company\u2019s 330 stores, including its new, smaller store format.<\/p>\n<p>Robin Auld, head of marketing at Topps Tiles, said the agency impressed with their \u201cexceptional ideas and clear understanding of how we envisage the future of Topps Tiles\u201d.<\/p>\n<p>\u201cThis is what set them apart and we are pleased to appoint them as our media agency. We are confident they will deliver outstanding work and results for us,\u201d he added.<\/p>\n<p>Topps Tiles declined to put an exact figure on its planned marketing spend for the coming year, but said it will increase \u201csignificantly\u201d from September 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topps Tiles has awarded its media account to Universal McCann Birmingham following a competitive pitch.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-946","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Topps Tiles taps UM Birmingham for Media Brief - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/topps-tiles-taps-um-birmingham-for-media-brief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topps Tiles taps UM Birmingham for Media Brief - 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