{"id":9463,"date":"2022-12-01T15:53:13","date_gmt":"2022-12-01T15:53:13","guid":{"rendered":"http:\/\/localhost:10151\/?p=9463"},"modified":"2022-12-06T16:00:06","modified_gmt":"2022-12-06T16:00:06","slug":"ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports-by-jon-lafayette-broadcasting-cable-published-5-days-ago","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports-by-jon-lafayette-broadcasting-cable-published-5-days-ago\/","title":{"rendered":"Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports By Jon Lafayette( Broadcasting &#038; Cable ) published 5 days ago"},"content":{"rendered":"<p>Advertisers looking to achieve the optimal reach for their linear TV campaigns should put 40 to 45 networks on their buy, a new analysis by Comcast\u2019s Effectv found.<br \/>\n&#8230;<br \/>\n\u201cWhile we know that streaming advertising is a necessary complement to linear TV, TV is still the foundation of successful multi-screen campaigns today,\u201d said Evy Galiatsatos, senior VP, Group Partner, Integrated Investment at media agency UM. \u201cAnd successful TV buying shouldn\u2019t be left to guesswork. With these new insights, we can better understand the factors that impact reach and further determine the most effective strategies needed to deliver consistent results across screens.\u201d <\/p>\n<p>Read more in <a href=\"https:\/\/www.nexttv.com\/news\/ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports\">Broadcasting &#038; Cable<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers looking to achieve the optimal reach for their linear TV campaigns should put 40 to 45 networks on their buy, a new analysis by Comcast\u2019s Effectv found. &#8230; \u201cWhile we know that streaming advertising is a necessary complement to linear TV, TV is still the foundation of successful multi-screen campaigns today,\u201d said Evy Galiatsatos, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9463","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports By Jon Lafayette( Broadcasting &amp; Cable ) published 5 days ago - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports-by-jon-lafayette-broadcasting-cable-published-5-days-ago\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports By Jon Lafayette( Broadcasting &amp; Cable ) published 5 days ago - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Advertisers looking to achieve the optimal reach for their linear TV campaigns should put 40 to 45 networks on their buy, a new analysis by Comcast\u2019s Effectv found. &#8230; \u201cWhile we know that streaming advertising is a necessary complement to linear TV, TV is still the foundation of successful multi-screen campaigns today,\u201d said Evy Galiatsatos, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports-by-jon-lafayette-broadcasting-cable-published-5-days-ago\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-01T15:53:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-06T16:00:06+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports-by-jon-lafayette-broadcasting-cable-published-5-days-ago\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports-by-jon-lafayette-broadcasting-cable-published-5-days-ago\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports By Jon Lafayette( Broadcasting &#038; 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