{"id":9473,"date":"2022-12-13T15:58:24","date_gmt":"2022-12-13T15:58:24","guid":{"rendered":"http:\/\/localhost:10151\/?p=9473"},"modified":"2022-12-13T15:58:24","modified_gmt":"2022-12-13T15:58:24","slug":"marketing-briefing-inflation-pushes-marketers-to-value-messaging-and-ongoing-sales-promotions-as-they-court-savvy-shoppers","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/marketing-briefing-inflation-pushes-marketers-to-value-messaging-and-ongoing-sales-promotions-as-they-court-savvy-shoppers\/","title":{"rendered":"Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court \u2018savvy shoppers\u2019"},"content":{"rendered":"<p>Marketers are touting value more this holiday season with fixed prices and ongoing sales as inflation continues to make shopping more difficult for consumers this year.<\/p>\n<p>&#8230;<\/p>\n<p>\u201cWe\u2019ve seen more advertisers addressing inflation in their ads in Q4, but it remains to be seen if that will continue into Q1 or is just a holiday message,\u201d said Stacey Stewart, U.S. chief marketplace officer at UM, adding that it\u2019s mostly affected messaging. \u201cInflation is a key topic these days \u2014 how to address it as a business and with customers \u2014 but other than keeping dollars flexible by using channels with historically better cancellation terms, we haven\u2019t seen it impact where we are spending.\u201d<\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/marketing\/marketing-briefing-inflation-pushes-marketers-to-value-messaging-ongoing-sales-as-savvy-shoppers-seek-good-value\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are touting value more this holiday season with fixed prices and ongoing sales as inflation continues to make shopping more difficult for consumers this year. &#8230; \u201cWe\u2019ve seen more advertisers addressing inflation in their ads in Q4, but it remains to be seen if that will continue into Q1 or is just a holiday [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9473","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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