{"id":9475,"date":"2022-12-14T19:39:42","date_gmt":"2022-12-14T19:39:42","guid":{"rendered":"http:\/\/localhost:10151\/?p=9475"},"modified":"2023-09-12T16:43:34","modified_gmt":"2023-09-12T16:43:34","slug":"um-expands-commerce-media-practice-for-clients-johnson-johnson-ej-gallo-winery-others-with-newly-expanded-unit","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-expands-commerce-media-practice-for-clients-johnson-johnson-ej-gallo-winery-others-with-newly-expanded-unit\/","title":{"rendered":"UM expands commerce media practice for clients Johnson &#038; Johnson, EJ Gallo Winery, others with newly expanded unit"},"content":{"rendered":"<p>If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. <\/p>\n<p>IPG\u2019s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. The media agency is now morphing the unit into UM Commerce, a reflection of the growth in commerce media that has spurred its media spend growth from $125 million in 2019 (before the pandemic) to around $1 billion today. <\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/media-buying\/um-expands-commerce-media-practice-for-clients-johnson-johnson-ej-gallo-winery-others-with-newly-expanded-unit\/\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. IPG\u2019s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. The media agency is now morphing [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,6],"tags":[],"class_list":["post-9475","post","type-post","status-publish","format-standard","hentry","category-commerce","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM expands commerce media practice for clients Johnson &amp; Johnson, EJ Gallo Winery, others with newly expanded unit - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-expands-commerce-media-practice-for-clients-johnson-johnson-ej-gallo-winery-others-with-newly-expanded-unit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM expands commerce media practice for clients Johnson &amp; Johnson, EJ Gallo Winery, others with newly expanded unit - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. IPG\u2019s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. 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