{"id":9483,"date":"2022-12-14T03:22:19","date_gmt":"2022-12-14T03:22:19","guid":{"rendered":"http:\/\/localhost:10151\/?p=9483"},"modified":"2023-01-04T03:25:37","modified_gmt":"2023-01-04T03:25:37","slug":"top-advertising-industry-trends-to-watch-in-2023","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/top-advertising-industry-trends-to-watch-in-2023\/","title":{"rendered":"Top Advertising Industry Trends to Watch in 2023"},"content":{"rendered":"

As we close the books on another year, it\u2019s time to take a closer look at the major themes that defined these past 12 months, from the highs to the lows and everything in between.<\/p>\n

…<\/p>\n

\u201cThe proliferation of ads in previously ad-free environments is a notable trend that kicked into high gear in 2022,\u201d said Richard Yao, senior manager of strategy at IPG Media Lab, UM\u2019s innovation division. \u201cSubscription-based video on demand services Netflix, HBO Max and Disney+ all launched their respective ad-supported services this year, and companies like Uber and Roblox debuted their own turnkey ad solutions to diversify their revenue streams. All this opened new channels for brands to reach consumers and engage with them in different contexts.\u201d<\/p>\n

Read more in AdAge<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

As we close the books on another year, it\u2019s time to take a closer look at the major themes that defined these past 12 months, from the highs to the lows and everything in between. … \u201cThe proliferation of ads in previously ad-free environments is a notable trend that kicked into high gear in 2022,\u201d […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nTop Advertising Industry Trends to Watch in 2023 - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/top-advertising-industry-trends-to-watch-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Advertising Industry Trends to Watch in 2023 - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"As we close the books on another year, it\u2019s time to take a closer look at the major themes that defined these past 12 months, from the highs to the lows and everything in between. … \u201cThe proliferation of ads in previously ad-free environments is a notable trend that kicked into high gear in 2022,\u201d […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/top-advertising-industry-trends-to-watch-in-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T03:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T03:25:37+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/top-advertising-industry-trends-to-watch-in-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/top-advertising-industry-trends-to-watch-in-2023\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Top Advertising Industry Trends to Watch in 2023\",\"datePublished\":\"2022-12-14T03:22:19+00:00\",\"dateModified\":\"2023-01-04T03:25:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/top-advertising-industry-trends-to-watch-in-2023\\\/\"},\"wordCount\":131,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/top-advertising-industry-trends-to-watch-in-2023\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/top-advertising-industry-trends-to-watch-in-2023\\\/\",\"name\":\"Top Advertising Industry Trends to Watch in 2023 - 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