{"id":9485,"date":"2022-12-20T10:29:21","date_gmt":"2022-12-20T10:29:21","guid":{"rendered":"http:\/\/localhost:10151\/?p=9485"},"modified":"2023-01-04T03:31:34","modified_gmt":"2023-01-04T03:31:34","slug":"will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/","title":{"rendered":"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms?"},"content":{"rendered":"<p>Epic Games settled a lawsuit with the Federal Trade Commission (FTC) on Monday in which the games developer will pay $520 million for violating children\u2019s privacy and tricking consumers into making purchases on Fortnite.<\/p>\n<p>&#8230;<\/p>\n<p>Arielle Garcia, chief privacy officer, UM:<\/p>\n<p>This fine is the latest in a slew of enforcement actions related to privacy and online safety of children and teens. A similarly large $405 million penalty issued to Instagram by the Irish Data Protection Commission in September also emphasized the importance of age-appropriate experience design and inclusive privacy-by-default.<\/p>\n<p>While we have seen several changes by platforms intended to bridge these gaps and expand protections for teens, this fine underscores the growing sentiment from lawmakers and regulators that COPPA\u2019s  \u201cchild-directed\u201d and \u201cactual knowledge\u201d scope is too narrow to sufficiently protect younger users.<\/p>\n<p>Read more on <a href=\"https:\/\/www.campaignlive.com\/article\/will-ftcs-privacy-fine-against-epic-alter-marketing-plans-emerging-platforms\/1808795\">Campaign US<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Epic Games settled a lawsuit with the Federal Trade Commission (FTC) on Monday in which the games developer will pay $520 million for violating children\u2019s privacy and tricking consumers into making purchases on Fortnite. &#8230; Arielle Garcia, chief privacy officer, UM: This fine is the latest in a slew of enforcement actions related to privacy [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9485","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Epic Games settled a lawsuit with the Federal Trade Commission (FTC) on Monday in which the games developer will pay $520 million for violating children\u2019s privacy and tricking consumers into making purchases on Fortnite. &#8230; Arielle Garcia, chief privacy officer, UM: This fine is the latest in a slew of enforcement actions related to privacy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T10:29:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T03:31:34+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms?\",\"datePublished\":\"2022-12-20T10:29:21+00:00\",\"dateModified\":\"2023-01-04T03:31:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/\"},\"wordCount\":151,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/\",\"name\":\"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms? - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2022-12-20T10:29:21+00:00\",\"dateModified\":\"2023-01-04T03:31:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms? - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/","og_locale":"en_US","og_type":"article","og_title":"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms? - UM JAPAN","og_description":"Epic Games settled a lawsuit with the Federal Trade Commission (FTC) on Monday in which the games developer will pay $520 million for violating children\u2019s privacy and tricking consumers into making purchases on Fortnite. &#8230; Arielle Garcia, chief privacy officer, UM: This fine is the latest in a slew of enforcement actions related to privacy [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2022-12-20T10:29:21+00:00","article_modified_time":"2023-01-04T03:31:34+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms?","datePublished":"2022-12-20T10:29:21+00:00","dateModified":"2023-01-04T03:31:34+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/"},"wordCount":151,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/","name":"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms? - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2022-12-20T10:29:21+00:00","dateModified":"2023-01-04T03:31:34+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/will-the-ftcs-privacy-fine-against-epic-alter-marketing-plans-on-emerging-platforms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Will the FTC\u2019s privacy fine against Epic alter marketing plans on emerging platforms?"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=9485"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9485\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=9485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=9485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=9485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}