{"id":9486,"date":"2022-12-23T03:32:55","date_gmt":"2022-12-23T03:32:55","guid":{"rendered":"http:\/\/localhost:10151\/?p=9486"},"modified":"2023-01-04T03:48:52","modified_gmt":"2023-01-04T03:48:52","slug":"tv-ad-sales-chiefs-and-buyers-on-how-the-ad-market-changed-in-2022","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/tv-ad-sales-chiefs-and-buyers-on-how-the-ad-market-changed-in-2022\/","title":{"rendered":"TV Ad Sales Chiefs and Buyers on How the Ad Market Changed in 2022"},"content":{"rendered":"

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022.<\/p>\n

As part of Adweek\u2019s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone\u2019s mind, other topics also came to the forefront, including a shift in viewership, a push for representation and the maturity of the streaming landscape.<\/p>\n

To get an insider\u2019s perspective on all the industry disruption, here\u2019s how the TV ad market changed this year.<\/p>\n

…<\/p>\n

Stacey Stewart, U.S. chief marketplace officer, UM: Demand. The marketplace is fairly soft right now, given the economy. Brands are holding onto dollars or focused on lower funnel channels to drive results quickly.<\/p>\n

Read the article on Adweek<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek\u2019s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone\u2019s mind, other topics […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9486","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nTV Ad Sales Chiefs and Buyers on How the Ad Market Changed in 2022 - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/tv-ad-sales-chiefs-and-buyers-on-how-the-ad-market-changed-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV Ad Sales Chiefs and Buyers on How the Ad Market Changed in 2022 - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek\u2019s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. 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