{"id":9487,"date":"2022-12-30T03:35:17","date_gmt":"2022-12-30T03:35:17","guid":{"rendered":"http:\/\/localhost:10151\/?p=9487"},"modified":"2023-01-04T03:46:33","modified_gmt":"2023-01-04T03:46:33","slug":"the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\/","title":{"rendered":"The Most Important Things That 26 TV Execs and Insiders Learned in 2022"},"content":{"rendered":"

As part of Adweek\u2019s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022.<\/p>\n

Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture massive audiences. Then, of course, there were those that were proud of finally mastering an ongoing pain point within the industry: Zoom calls.<\/p>\n

Here are the most important things TV executives, ad sales chiefs and buyers learned in 2022.<\/p>\n

…<\/p>\n

Stacey Stewart, U.S. chief marketplace officer, UM: I\u2019ve learned a lot around sustainability and what we as an industry can do to address our growing climate crisis right now and in the future.<\/p>\n

Read more in Adweek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of Adweek\u2019s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9487","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nThe Most Important Things That 26 TV Execs and Insiders Learned in 2022 - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Important Things That 26 TV Execs and Insiders Learned in 2022 - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"As part of Adweek\u2019s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-30T03:35:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T03:46:33+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"The Most Important Things That 26 TV Execs and Insiders Learned in 2022\",\"datePublished\":\"2022-12-30T03:35:17+00:00\",\"dateModified\":\"2023-01-04T03:46:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\\\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/the-most-important-things-that-26-tv-execs-and-insiders-learned-in-2022\\\/\",\"name\":\"The Most Important Things That 26 TV Execs and Insiders Learned in 2022 - 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