{"id":9491,"date":"2023-01-04T17:02:35","date_gmt":"2023-01-04T17:02:35","guid":{"rendered":"http:\/\/localhost:10151\/?p=9491"},"modified":"2023-09-12T16:42:56","modified_gmt":"2023-09-12T16:42:56","slug":"how-much-will-commerce-media-grow-for-media-agencies-in-2023","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/how-much-will-commerce-media-grow-for-media-agencies-in-2023\/","title":{"rendered":"How much will commerce media grow for media agencies in 2023?"},"content":{"rendered":"<p>It\u2019s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement.<\/p>\n<p>That\u2019s in large part why both holding companies and independent agencies have rushed to grow their commerce media units \u2014 it\u2019s a new vein of revenue that happens to coincide with and take advantage of the rush of new retail media networks and e-commerce companies formed over the last two years.<\/p>\n<p>&#8230;<\/p>\n<p>IPG\u2019s UM shop recently expanded the scope of its long-time UM Shopper offering to the broader UM Commerce, a tacit realization of the broader commerce media potential. Likewise, Omnicom earlier in 2022 tapped a commerce czar in Frank Kochenash.<\/p>\n<p>Read more in <a href=\"https:\/\/digiday.com\/media\/how-much-will-commerce-media-grow-for-media-agencies-in-2023\/?utm_campaign=digidaydis&#038;utm_source=linkedin&#038;utm_medium=social&#038;utm_content=10423\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. That\u2019s in large part why both holding companies and independent agencies have rushed to grow their commerce media units \u2014 it\u2019s a new vein of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,6],"tags":[],"class_list":["post-9491","post","type-post","status-publish","format-standard","hentry","category-commerce","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How much will commerce media grow for media agencies in 2023? - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/how-much-will-commerce-media-grow-for-media-agencies-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How much will commerce media grow for media agencies in 2023? - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"It\u2019s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. 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