{"id":9494,"date":"2023-01-09T13:55:21","date_gmt":"2023-01-09T13:55:21","guid":{"rendered":"http:\/\/localhost:10151\/?p=9494"},"modified":"2023-01-13T13:57:19","modified_gmt":"2023-01-13T13:57:19","slug":"vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/","title":{"rendered":"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show"},"content":{"rendered":"<p>Vice Media Group is hoping to sell advertisers on its Twitch content starting this month, focusing first on its gaming-centric, interview-style show, \u201cGood Game,\u201d on its six-month-old Refinery29 channel. <\/p>\n<p>The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch\u2019s sales team with deals being priced as high as several million dollars, according to Cory Haik, COO of Vice Media Group from CES in Las Vegas. Live shopping and e-commerce opportunities will also be explored as part of the content deal with Twitch, she added. <\/p>\n<p>&#8230;<\/p>\n<p>UM SVP, Integrated Investment, Molly Schultz says, &#8220;There is enough education around Twitch now to understand that it\u2019s a destination for live stream gaming, but it\u2019s also a platform where other content is shown.&#8221; <\/p>\n<p>Read more on <a href=\"https:\/\/digiday.com\/media\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/?utm_medium=email&#038;utm_campaign=digidaydis&#038;utm_source=daily&#038;utm_content=230109\">Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vice Media Group is hoping to sell advertisers on its Twitch content starting this month, focusing first on its gaming-centric, interview-style show, \u201cGood Game,\u201d on its six-month-old Refinery29 channel. The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch\u2019s sales team with deals being priced as high as several [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9494","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Vice Media Group is hoping to sell advertisers on its Twitch content starting this month, focusing first on its gaming-centric, interview-style show, \u201cGood Game,\u201d on its six-month-old Refinery29 channel. The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch\u2019s sales team with deals being priced as high as several [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-09T13:55:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T13:57:19+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show\",\"datePublished\":\"2023-01-09T13:55:21+00:00\",\"dateModified\":\"2023-01-13T13:57:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/\",\"name\":\"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2023-01-09T13:55:21+00:00\",\"dateModified\":\"2023-01-13T13:57:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/","og_locale":"en_US","og_type":"article","og_title":"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show - UM JAPAN","og_description":"Vice Media Group is hoping to sell advertisers on its Twitch content starting this month, focusing first on its gaming-centric, interview-style show, \u201cGood Game,\u201d on its six-month-old Refinery29 channel. The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch\u2019s sales team with deals being priced as high as several [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2023-01-09T13:55:21+00:00","article_modified_time":"2023-01-13T13:57:19+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show","datePublished":"2023-01-09T13:55:21+00:00","dateModified":"2023-01-13T13:57:19+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/"},"wordCount":147,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/","name":"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2023-01-09T13:55:21+00:00","dateModified":"2023-01-13T13:57:19+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/vice-media-is-ready-to-sell-ads-on-twitch-starting-with-refinery29s-good-game-show\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Vice Media is ready to sell ads on Twitch, starting with Refinery29\u2019s Good Game show"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=9494"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/9494\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=9494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=9494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=9494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}